Vegans unite! Until now, lobster rolls were just a seaside treat reserved for meat-eaters and proclaimed pescatarians, but not anymore. 

Following the successful launch of Beatnic’s Vegan Lobster Roll at the Montauk Beach House in the Hamptons, Beatnic is happy to bring the beach to the city, extending their “Rock Lobstah Roll” to all store locations in NYC, Boston, and Providence. The product will be available August 1 – August 26 (4 weeks) at $10.95.

What’s a Vegan Lobster Roll you ask? 

Simple, it’s a vegan take on the East Coast favorite, subbing out lobster for hearts of palm and seasoning it with lemon juice, celery, red onion, a vegan remoulade, dill and Old Bay seasoning. To top it off, this delicious delight will be served on a vegan pretzel bun, serving up all the flavor with none of the fish!  

But wait, there’s more! Beatnic will be giving away FREE Beatnic beach towels and FREE Lobstah bib with any purchase. Disclaimer: In store only, limited stock available, one per person.