Prada received the “Digital Strategic Reach” award within the Best Improver 2018-2020 category at the fourth edition of the Altagamma Digital Awards 2020. In collaboration with Contactlab, the awards are prizes given to Personal Luxury brands that stand out for their digital leadership. Prada was awarded for its digital transformation and omnichannel approach – the full redesign of the website customer experience on an international scale, the opening of new e-commerce markets, the localization and personalization of digital contents and the strengthening of the digital communication strategy on social media channels across different geographies and new platforms.