Halsey developed af94 exclusively with Walmart targeted at Gen Z and launching at 2900 doors as well as Walmart.com. Ashley Frangipane, professionally known as Halsey, announces the release of their second beauty brand, af94, launching exclusively at Walmart on July 25th. The launch showcases a full color collection packed with innovationContinue Reading
Inspired by new research on women’s views about aging, RoC highlights the proven power of optimism RoC® Skincare, the leading clinically-proven skincare brand, announces The RoC #LookForwardProject, an initiative to celebrate the power of optimism and its scientifically-backed impact on long-term health and wellbeing. Global icon, RoC user, and optimist SarahContinue Reading
FKA twigs for ViktorRolf by SeanSeng Viktor&Rolf is pleased to announce that acclaimed singer, dancer and actress FKA twigs will be the face of GOOD FORTUNE, the brand’s new fragrance. Grounded firmly in the present moment as a visionary performer and artist with an engaging social presence, FKA twigs isContinue Reading
Kim Kardashian for SKKN BY KIM photographed by Mario Sorrenti Kim Kardashian introduces SKKN BY KIM, an efficacious nine-product skincare collection sitting at the intersection of elevated simplicity and innovative science. SKKN BY KIM was born out of Kim’s dream to bridge the gap between the world’s most renowned dermatological expertsContinue Reading
On the occasion of International Fragrance Day, L’Oréal, the beauty and fragrance world leader, and EMOTIV, the leading neurotechnology company, announced a strategic partnership in beauty, to help consumers make accurate and personalised choices around their fragrance desires. The partnership which combines an Emotiv neurotech device with proprietary scents andContinue Reading
BRAND LAYS OUT LONG-TERM 2030 GOALS TO REDUCE ITS IMPACT ON PLANET AND COMMITS TO SUPPORT DEVELOPMENT OF MAKEUP RECYCLING TECHNOLOGIES /PRNewswire/Maybelline New York, the world’s leading cosmetics brand, introduces its sustainability program, Conscious Together, which aims to create a more responsible business model for the brand by transforming its processes,Continue Reading
A selection of products included within The Wellness Shop on Saks.com Saks widens its wellness portfolio with products from more than 100 brands /PRNewswire/Saks, the premier luxury ecommerce platform, announces the launch of its Wellness Shop on Saks.com. The shop, which has a dedicated place in both the women’s and men’sContinue Reading
L’Oréal unveils latest beauty tech innovations ahead of CES 2022: reinventing haircoloration with two user-design breakthrough innovations dedicated to transform the experience both at home for consumers and in hair salons for professionals coloright and colorsonic, a 2022 CES innovation awards honoree, reinvent consumer haircoloring experience through user-design breakthroughs atContinue Reading
Odell Beckham Jr. and Kendall Jenner for MOON The NFL star and entrepreneur will be a driving force to integrate oral care and men’s grooming /PRNewswire/MOON, pioneer in the oral beauty movement, announced today a long-term partnership with Los Angeles Rams wide receiver and entrepreneur Odell Beckham Jr. in an effort toContinue Reading
L’Oréal Water Saver has been named a top innovation of 2021 according to TIME. Developed in partnership with environmental innovation company Gjosa, the L’Oréal Water Saver is a unique showerhead that can reduce water consumption by as much as 65%. Equipping 100,000 salons with this technology can save up toContinue Reading