Zumba® to Celebrates its 25th Anniversary in Times Square

Bringing together their best instructors to celebrate on the International Day of Dance

The Times Square Alliance’s annual TSQ LIVE programming will welcome Zumba®, the world’s largest dance-fitness phenomenon, to the Crossroads of the World to celebrate its 25^th Anniversary on the International Day of Dance, April 29^th from 5:00 – 6:00 pm on the Broadway Plaza between 46^th and 47^th Streets, bringing instructors from around the world to lead the ultimate Zumba® class.  TSQ LIVE is NYC’s largest public programming series featuring DJ sets, live concerts, dance workshops, and more.  Details about the full season will be announced at a later date.  

Top Celebrity Zumba Instructors will lead this once-in-a-lifetime 25^th Anniversary celebration of Zumba®, a brand that has brought happiness through movement to millions around the world.  Attendees will experience a high-energy, dance-based cardio class with easy-to-follow choreography for all fitness levels.  The music will be nonstop, mixing salsa, reggaetón, samba, pop, and global beats.  This class is free and open to all ages and skill levels.  Those who want to attend the celebration can register for free HERE.    

Each year in the warmer months, the Times Square Alliance celebrates New York City’s creative community and vibrant arts ecosystem with TSQ LIVE, offering free and accessible programs nearly every weekday to the hundreds of thousands of New Yorkers and visitors that pass through the Crossroads of the World. The series spotlights the rich diversity of talent found throughout our city, and brings together artists, performers and cultural partners from quintessential New York institutions to share their work in one of the world’s most iconic public stages.

“TSQ LIVE is thrilled to kick off its season on the International Day of Dance with an iconic Zumba® class at the Crossroads of the World.” said Joe Papa, Senior Director of Events and Programming of the Times Square Alliance.  “This is a huge milestone for Zumba® and Times Square is ready to make it the most diverse celebration of dance the world has ever seen.” 

“Zumba began as a single class and, thanks to the dedication of our instructors and the passion of students around the world, has grown into a true global movement. Celebrating in Times Square feels especially meaningful, and pairs a beloved brand with an iconic stage,” said Zumba CEO Alberto Perlman. “Our 25th Anniversary isn’t about looking back. It’s about honoring the feeling and connection that makes Zumba what it is today, and using that momentum to fuel what comes next.”

For more information and to register for the class please visit www.tsq.org/zumba.  

ABOUT TIMES SQUARE ALLIANCE

The Times Square Alliance works to improve and promote Times Square – cultivating the creativity, energy and edge that have made the area an icon of entertainment, culture and urban life for over a century. Founded in 1992, the Alliance keeps the neighborhood clean and safe, promotes local businesses, manages area improvements and produces major annual events with partners including New Year’s Eve, Solstice in Times Square and Taste of Times Square. As the custodians of Times Square, the Alliance works every day to improve the quality of life for the neighborhood residents and businesses while driving economic growth in New York City.  TSQ.org

About Zumba Fitness, LLC

Founded in 2001, Zumba is the largest branded dance fitness company in the world – reporting more than 15 million weekly participants, in 200,000 locations, across 185 countries. Zumba® blends world rhythms with easy-to-follow choreography for an effective workout that empowers participants to become their best selves – mind, body and soul. In addition to the original Zumba program, there are also 10 Zumba specialty classes – from aquatic-based to those specifically designed for active older adults and children. The Zumba® lifestyle is rounded out by the company’s many consumer product offerings, including video games, VR +MR experiences, original music, activewear and footwear, and interactive Fitness-Concert™ events. For more information about Zumba’s programs and products, or to find a live class, visit zumba.com. Follow us on TikTok, Instagram and Facebook.

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