Small Batches of the Four Quickest Selling ‘Sign Drops’ Leading Into Black Friday and Cyber Monday

Image Courtesy of NYCDOT

Today, the agency announced the upcoming release of limited batches of the four quickest-selling signs since the agency launched its monthly ‘sign drops’ last year. To kick off the holiday shopping season, the signs will be released one per day, starting today, followed by releases on November 26, November 28, and December 1. This is the first-ever multiple-sign sign drop.

The schedule for NYC DOT Black Friday/Cyber Monday Sign Drops is as follows:

• Tuesday, November 25 – Leaving Brooklyn: Fuhgeddaboudit; First released in April 2025, this sign, which is located at two locations where motorists exit Brooklyn, pays homage to a famous New York City phrase that was added to the Oxford English Dictionary in 2016.
• Wednesday, November 26 – Gay Street; First released in June 2025, the sign honors former stable alley that was widened in the 1830s and would serve as home to many African-American musicians, and would eventually make several appearances in pop culture, particularly in music videos. Gay Street has for years been embraced by the West Village’s LGBTQ+ community and this custom version of the sign features a Pride Flag trim running along the bottom.
• Friday, November 28 – Welcome to Queens: “The World’s Borough”; First released in July 2025, this sign pays tribute to one of the original 12 counties of the Province of New York in 1683 and has since become perhaps the most diverse county in the United States, subsequently earning the nickname “The World’s Borough.” Nearly half its residents are foreign born, more than 100 languages are spoken in the borough, and Queens serves as home to NYC’s two airports.  It also hosted the World’s Fair in 1939 and 1964.
• Monday, December 1 – Cornelia Street; First released in August 2024, the Cornelia Street sign drop recognizes Greenwich Village’s prominence in pop music. Cornelia Street is a top destination for visitors given the area’s pop music notoriety. The sign featured in the Cyber Monday drop will be in the historic district, brown design.

A very limited release of 25 signs each will be sold online for $100 each and are available one per customer. Following today’s drop, the remaining three signs will be announced each morning on NYC DOT’s Instagram account. All signs will be sold via the CityStore, the Official Store of the City of New York, and proceeds will benefit the city’s general fund. This signage offers a bit of nostalgia and a literal piece of the city’s infrastructure.

Monthly sign drops from NYC DOT feature signs for iconic New York City streets, commemorations of famous New Yorkers, celebrations of special occasions, and other custom releases. NYC DOT began its monthly drops in June 2024, with the release of Christopher Street/Stonewall Place street signs to commemorate Pride Month.

Other recent sign drops include:

• Rockettes Way
• Bleecker Street
• Mulberry Street
• Hip Hop Boulevard to celebrate the genre’s musical and cultural legacy
• Wall Street
• East 161st Street and Shea Road in honor of baseball’s opening day
• Love Lane to recognize Valentine’s Day
• Broadway in celebration of Broadway Week

About the NYC DOT Sign Shop

The New York City DOT Sign Shop is in Maspeth, Queens and manufactures over 70,000 signs each year. A team of 32 Sign Shop employees hand-make street signs, highway signs, directional signs, parking signs, and more. There are about one million NYC DOT signs in use across the 6,000 miles of streets in New York City.

The monthly sign drops are the latest iteration of sales that have historically been available from the Sign Shop.

About the CityStore

CityStore is the Official store of the City of New York. CityStore is operated by the New York City Department of Citywide Administrative Services. 100% of sales benefit the City of New York.

CityStore is similar to a museum store, which complements the museum by highlighting the treasures within while serving as a stand-alone retail entity for wonderful gifts, collectables and research materials. A museum store is a revenue source for the museum and reinforces and protects the integrity of the museum brand. CityStore is the ‘museum store’ for the entire City of New York.