Matteo Bocelli Celebrate The Launch of New Album “Falling in Love” in Soho

NEW YORK, NEW YORK – SEPTEMBER 10: Matteo Bocelli performs during Matteo Bocelli Live at GUESS Soho on September 10, 2025 in New York City. (Photo by Craig Barritt/Getty Images for GUESS)

Global lifestyle brand GUESS transformed their Soho store into an intimate speakeasy bar on Wednesday night to celebrate the launch of Matteo Bocelli’s new album Falling in Love (out Sept. 12). Since Spring 2025, Matteo Bocelli has served as the face of the GUESS fragrance, ICONIC for Men.

Special guests in attendance included Miss New York USA 2024, Marizza Delgado and GUESS model, Taylor Moore. The evening’s main event featured an intimate private performance by the Italian singer/songwriter premiering a few songs from the album.

GUESS transformed their Soho store into an alluring speakeasy bar featuring dramatic red velvet curtains and a stage for Bocelli. In addition to the live-stream performance of multiple songs from his new album, guests enjoyed cocktails inspired by notes of the fragrance, a vintage photobooth, a live fashion illustrator, and permanent jewelry. The perfect way to kick off New York Fashion Week, the intimate event had a lively energy from start to finish, leaving guests with a memorable taste of music, fashion, and fragrance fused seamlessly in true GUESS style.

Tomorrow, Bocelli will release his sophomore album, Falling in Love, via Decca Records. The spirit of his Italian heritage runs through Falling in Love, which was recorded in his hometown of Tuscany with producer Martin Terefe (Shawn Mendes, Jason Mraz) and a world-class ensemble. Falling in Love marks a new era for Matteo, blending his classical Italian heritage with modern pop for a taste of ‘la dolce vita’ – the album is steeped in the romance and elegance only Italy can inspire.

Tonight, Matteo kicks off his Falling in Love World Tour, at the Gramercy Theatre in New York City. The tour will include 14 dates across the country, including a stop at The Sun Rose in Los Angeles on September 16. For more information and tickets, please visit https://www.matteobocelli.it/tour/.

Please find more information on GUESS’ latest collections at https://www.guess.com/us/en/home/. 

About Guess?, Inc.Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. On April 2, 2024, the Company acquired all the operating assets and a 50% interest in the intellectual property assets of New York-based fashion brand rag & bone, a leader in the American fashion scene, directly operating stores in the U.S. and in the U.K., and also available in high-end boutiques, department stores and through e-commerce globally. As of February 1, 2025, the Company directly operated 1,070 retail stores in Europe, the Americas and Asia. The Company’s partners and distributors operated 527 additional retail stores worldwide. As of February 1, 2025, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit www.guess.com