Big League Chew Teams Up with Aaron Judge for Historic Player Pouch

Aaron Judge. Photo Courtesy of Big League Chew

Grand Slam Grape to Benefit the Aaron Judge ALL RISE Foundation

Judge Becomes First-Ever MLB Player Featured on the Iconic Gum Brand

Big League Chew, the shredded bubble gum that’s been a dugout essential and rite of passage for generations of ballplayers, announced today that New York Yankees captain and All-Star slugger Aaron Judge will be the first Major League Baseball player ever featured on a Big League Chew pouch.

The limited-edition pouch, featuring the fan-favorite flavor Grand Slam Grape, will be available online at www.bigleaguechew.com and Dick’s Sporting Goods, Costco and other select national retailers in early July 2025. It will celebrate Judge’s towering presence on and off the field with custom artwork that fans and collectors won’t want to miss.

Aaron Judge, the 2024 American League MVP, seven-time All-Star, and holder of the single-season AL home run record, is one of baseball’s most electrifying players and respected leaders. Known for his towering home runs, clutch performances, and commitment to giving back, Judge is also the founder of the Aaron Judge ALL RISE Foundation, a nonprofit dedicated to inspiring children and youth to reach their full potential by promoting leadership, character development, and community involvement.

The Aaron Judge ALL RISE Foundation will be prominently featured on the packaging in a powerful collaboration that brings purpose to the pouch. A portion of the proceeds from each sale will be donated to the foundation to support its work with young people across the country.

“Big League Chew has always been more than gum—it’s a part of the game,” said Aaron Judge. “I chewed it as a kid, and now being on the pouch is surreal. It’s a full-circle moment and an honor. Even more meaningful is using this platform to support the work we’re doing through the Aaron Judge ALL RISE Foundation.”

“This is a big-league moment in every sense,” said Brian Bailey, Managing Partner of Big League Chew. “Aaron Judge is a modern icon of the game, and his character is one of integrity and generosity. He brings the same sense of fun, authenticity, and wow-factor to the game that Big League Chew has always stood for. Having him on a pouch is the perfect way to celebrate our baseball roots and connect with today’s fans.”

With over a billion pouches sold worldwide and a legacy stretching back to 1980, Big League Chew continues to grow its brand across snacks, apparel, and collectibles—bringing the spirit of the game to every generation.

About Big League Chew
Born in the bullpen in the summer of 1977, Big League Chew® was the brainchild of Portland Mavericks’ lefthander Rob Nelson. After perfecting his shredded bubble gum product with the help of Mav teammate Jim Bouton and 13-year-old batboy Todd Field, Big League Chew officially hit shelves in 1980 and has been a fan favorite in dugouts and ballparks across America ever since.

Known for its colorful pouch and playful spirit, the iconic shredded bubble gum has become a symbol of pop culture and youthful nostalgia, selling over a billion pouches worldwide. Today, the brand continues to grow beyond the gum aisle, with licensed products spanning apparel, snacks, collectibles, and more—all capturing the fun, authenticity, and spirit of the game.

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About the Aaron Judge ALL RISE Foundation
The Aaron Judge ALL RISE Foundation focuses on developing positive character traits; provides awards and incentive programs for schools and local organizations to encourage and reward academic improvement and excellence; supports children and youth experiencing difficult health and family circumstances; and fundraising events to support ALL RISE Mini-Grants and Programs. For more information on the Aaron Judge ALL RISE Foundation, please visit: www.aaronjudgeALLRISEfoundation.org. P.O. Box 992, Linden, California 95236 (209) 448-0993. Tax ID#: 83-1083207 501(c)3.