Times Square Alliance Brings Back the Annual Taste of Times Square Tradition

Sara Kerens, Times Square Alliance, Taste of Times Square, 2019

On Monday, September 9, 2024 the popular outdoor celebration of the district’s top restaurants and
global culinary destinations will once again serve up diverse flavors and entertainment at the
Crossroads of the World

The Times Square Alliance announces the return of its Annual Taste of Times Square, one of New York City’s longest-running outdoor food festivals highlighting the global cuisine available in the district, on Monday, September 9, 2024 from 5 pm to 9 pm – for the first time since 2019. This year’s Taste of Times Square will feature over 25 participating restaurants, ranging from Mexican, Caribbean, Argentinian, Italian, Indian, American and beyond. In an effort to bring the side street restaurants into the heart of Times Square, for the first time since 2011 the event will take place on Duffy Square and the Broadway Plazas between 45th and 48th Streets. The festival will kick off a month-long promotion of all the restaurants in Times Square celebrating the “happiest hour” with deals and promotions at establishments after 8pm when Broadway is in full swing. More details will be announced.

Participants will have the chance to register a wristband with their credit or debit card at the event to purchase “tastes” at the participating restaurants onsite. All “tastes” will be under $10 with most between $3 and $6.

“Now in its 27th year, we’re thrilled to bring back one of Times Square’s favorite annual traditions and put a spotlight on our individual restaurants and chefs who make up the diverse fabric of the Crossroads of the World,” said Tom Harris, President of the Times Square Alliance. “With over 200 restaurants and eateries representing over 30 global cuisines, Times Square’s dining scene is certainly an international experience and over the past several years we’ve seen so many new restaurants open in the district. This is the best way we can celebrate them and welcome them to Times Square.”

Participating restaurants and eateries include Applebee’s Grill & Bar, Barbetta, Blue Fin, Brooklyn Chop House Times Square, Burger & Lobster, Carmine’s Dim Sum Palace, Ellen’s Stardust Diner, Hard Rock Café New York, Havana Central, Jasmine’s Caribbean Cuisine, Junior’s Restaurant, The Lambs Club, Lillie’s Victorian Establishment, Mari. Ne Handroll, Palermo Argentinian Steak House, Pink Taco, Rosie O’Grady’s, Sony Hall, Spice Symphony, The Long Room, The Terrace and Outdoor Gardens at The Edition Hotel, Tony’s Di Napoli Restaurant, Toloache, Virgil’s, and more. The list is subject to change and additions. View the list online on the latest: www.tsq.org/taste.

Taste of Times Square will once again be a food and music festival celebrating those restaurants that also provide live music at their establishments. A full list of entertainment will be announced at a later date.

For more information, visit www.TSq.org and join the conversation on social media with #TasteTSq.

The Alliance did host a variation of this event in 2020 and 2021 – Taste of Times Square Week – which promoted prix-fixe menus at restaurants, special outdoor dining areas with free live performances in the heart of Times Square. This event will be the first since 2019 to be a full outdoor food and music festival and will include a month-long promotion to combine all elements of the event as it has evolved over the years.

About the Times Square Alliance
The Times Square Alliance works to improve and promote Times Square – cultivating the creativity, energy and edge that have made the area an icon of entertainment, culture, and urban life for over a century. Founded in 1992, the Alliance keeps the neighborhood clean and safe, promotes local businesses, manages area improvements and produces major annual events with partners including New Year’s Eve, Solstice in Times Square and Taste of Times Square. As the custodians of Times Square, the Alliance works every day to improve the quality of life for the neighborhood residents and businesses while driving economic growth in New York City. www.TSq.org.