Fifth Avenue Blooms™ returns for the fourth year to celebrate the spring season in Fifth Avenue’s public spaces, stores and hotels

Courtesy of Van Cleef & Arpels

Throughout the month of May, New Yorkers and visitors are invited to enjoy public art installations, limited edition offerings and events.

The Fifth Avenue Association is proud to present the fourth annual Fifth Avenue Blooms™, a month-long celebration filled with art, events, and special offers for visitors to The Avenue. The Fifth Avenue Blooms™ campaign launched in May 2021 as a gift from the Fifth Avenue Association to a recovering New York City, and has now become an annual time-honored custom. From 50th to 59th Streets, visitors may stroll the sidewalks which are temporarily transformed into a stunning display of spring beauty, with floral installations brought to life through the visionary talent of artist Alexandre Benjamin Navet in collaboration with Van Cleef & Arpels. For the first time this year, the designs feature interactive elements including sounds, lighting, and movement. 

“May is the true start of spring and a very special time on Fifth Avenue bringing beautiful weather and great shopping.  “Fifth Avenue Blooms” as imagined by Van Cleef And Arpels adds beautiful art and greenery to our sidewalks and storefronts each year and is a peek into our “Future of Fifth” public realm initiative. New Yorkers and visitors from all over the world choose Fifth Avenue part as their destination for Mother’s Day, graduation, and all of the occasions this season holds,” said Madelyn Wils, Interim President of the Fifth Avenue Association.

Several Fifth Avenue stores, hotels and restaurants will participate in Fifth Avenue Blooms™ by offering promotions, gifts, in-store artists, and complimentary customizations throughout the month of May. See below for the complete list. 

For the first three weekends in May, Van Cleef & Arpels will also provide a series of daytime programming including contemporary dance performances, children’s storybook readings, live painting, poetry readings, musical performances and educational conversations at The 550 Garden. All events free and open to the public. See the weekend schedule here.

Participating brands: 

o    Bond No. 9 

o    Citizen  

o    Coach  

o    David Yurman 

o    Delvaux 

o    Dyson 

o    Intimissimi 

o    Mango 

o    P448 

o    Stuart Weitzman 

o    Swarovski 

o    The Peninsula New York 

o    The Pierre Hotel 

o    The Plaza Hotel 

o    The Whitby Hotel 

About Fifth Avenue Blooms™ 

Fifth Avenue Blooms™is a celebration of Spring with a floral takeover of the public spaces, stores, and hotels of New York’s famed Fifth Avenue. What began in May 2021 as a gift from the Fifth Avenue Association to a recovering New York City, has now become an annual time-honored custom celebrating the exquisite floral designs on Fifth Avenue. People from all over the world come to Fifth Avenue to enjoy unique offerings from the best-in-class stores, hotels, restaurants, and cultural institutions, complete with special sidewalk installations and programming. For more information, please visit fifthavenue.nyc or on Instagram @fifthavenue.