COMPANION character holding KAWS Art Book and new UT T-Shirt

UNIQLO today announces that it will simultaneously launch the definitive book on the renowned contemporary artist KAWS, and a new UT T-Shirt and Sweatshirt collaboration collection with the artist, on Thursday, September 7 in the United States. The collection will be available globally but launch dates vary by region. Both the new UT collection and the art book – launched exclusively with UNIQLO and premier global book publisher Phaidon – will be available at UNIQLO stores globally and through uniqlo.com.

Designs in the collection of T-shirts and sweatshirts will feature KAWS’ signature COMPANION and BFF characters, the cover of the new book, as well as the artist’s iconic XX motif. Items will be available in adults'(unisex) and kids’ sizes so everyone can immerse themselves in the world of KAWS. Additionally, UNIQLO will also offer a range of limited-edition gifts for customers purchasing the art book and UT collection. To celebrate the collaboration, some of the largest UNIQLO stores around the globe will be wrapped in designs featuring KAWS’ characters.

Brian Donnelly, the artist known professionally as KAWS, said about these upcoming releases that, “I’m pleased to be exclusively launching my new Phaidon Contemporary Artist Series book with my longtime partner Uniqlo. To celebrate the occasion, I designed a small capsule collection of T-shirts and sweatshirts that will be available for a limited time. I hope you enjoy the collection!” 

About KAWS
KAWS engages audiences far beyond the museums and galleries in which he regularly exhibits. Over the last two decades, KAWS has built a successful career with work that consistently shows his formal agility as an artist, as well as his underlying wit, irreverence, and affection for our times. He has collaborated extensively with UNIQLO, including by providing designs for the PEACE FOR ALL charity project in 2022, which was a huge worldwide success.

Collaboration Overview
Launch date: Thursday, September 7 in United States
Pricing (in Japan): 3 adults’ (unisex) T-shirt designs @ $24.90
2 adults’ (unisex) sweatshirt designs @ $39.90
3 kids’ T-shirt designs @ $14.90
2 kids’ sweatshirt designs @ $29.90
KAWS Art Book @ $49.90
Availability:         UNIQLO stores in the United States and uniqlo.com
Special site:        https://www.uniqlo.com/us/en/contents/feature/kawsut2023/

KAWS ART BOOK
Published by Phaidon, the premier global publisher of the creative arts, this is the most comprehensive study on one of contemporary art’s most influential and much-loved forces. The book is the latest addition to Phaidon’s acclaimed Contemporary Artist Series, one that has revolutionized how art is discussed by collaborating with and underpinning the voices of living artists. In tandem with the book and UT collection, Phaidon will also present an exclusive new limited-edition silkscreen print by KAWS featuring his signature COMPANION character, available September 22. 

Limited edition shoulder bag gift
Customers simultaneously buying the art book and at least one UT item from this collaboration collection will receive a free shoulder bag, while stocks last. The bag features the book’s cover on the front and KAWS’ iconic XX motif embroidered on the back.

Limited edition sticker gifts 
Purchase two or more items from the KAWS UT Collection (including the art book) and receive a special sticker as a gift.

SOURCE Phaidon Press Inc.; UNIQLO USA; PRNewswire