Celebrate National Ice Cream Day (7/16) with FREE Klondike at Union Square in NYC

To celebrate National Ice Cream Day (7/16), Klondike is popping up at Union Square Plaza in New York City on Sunday, 7/16, giving away FREE frozen treats and offering New Yorkers a chance to have some summer fun. 

Also as part of the Hometowns campaign, Klondike has teamed up with actor and beloved comedian, Joel McHale to host the Klondike Hometowns Contest and is inviting fans to participate in a ‘What Would You Do’ challenge before the contest ends on National Ice Cream Day! The grand prize? One lucky entrant will be selected by Joel McHale himself to receive an exclusive block party where the whole hometown can celebrate and they will be featured on the Klondike Bar Limited-Edition packaging that honors their hometown.

NYC EVENT DETAILS:

Klondike’s ‘What Would You Do’ Challenge Mobile w/ FREE frozen treats and fun activities!

Union Square Plaza; 862 Broadway between 17th and 18th Street

Sunday 7/16 (National Ice Cream Day) from 11am–7pm ET

HOMETOWNS CONTEST DETAILS:

Before National Ice Cream Day on Sunday 7/16 at 11:59PM EST, grab 3+ of your family, friends or neighbors to complete a ‘What Would You Do’ Hometown Edition challenge by posting a photo or video on Instagram tagging and following @klondikebar with #WWYDHometownContest to enter. *

One lucky winner will be selected by Joel McHale to receive an exclusive block party where the whole town can celebrate AND be featured on limited-edition Klondike Bar packaging. Joel will select one entrant based on:

Group Participation: Embraces a sense of community and includes 4+ total participants – the more the merrier!

Creativity: Showcases your fun, outside-the-box thinking, originality and unique ideas!

Klondike Spirit: Incorporates Klondike brand identity, including: WWYD jingle, product, brand colors, polar bear mascot, etc.

* NO PURCH NEC. Open to 50 US & DC, 18. Ends 7/16/23. Video Submissions must not exceed 90 seconds. Rules link in bio. Details of party are Sponsor-specified up to $5,000. For official rules, visit unileversweepsrules.com/klondikehometownscontest.