Rapidly-Growing Healthy Fast Casual Restaurant To Celebrate Grand Opening with Free Food, Complimentary Fitness Classes by Brianna Joye Fitness and More on June 1st

Located in Manhattan’s NoMad neighborhood, CRISP & GREEN is finally bringing its “Living Crisp” movement to NYC and is slated to officially open on June 1, 2023. Founded by a wellness-industry veteran Steele Smiley, the company not only serves healthy, scratch-made food in a convenient setting, but also provides regular complimentary fitness programming to its guests by partnering with instructors from each community it opens inThrough its mix of healthy meals and physical exercise, the brand aims to promote a culture of living and eating well, or “Living Crisp.”

“Entering into New York City is a huge moment for any brand. For us, this is an incredible opportunity to lean into our core mission and show this influential community why CRISP & GREEN is different and not just another fast-casual restaurant.” said Steele Smiley, Founder and Executive Chairman of CRISP & GREEN and its parent company STEELE BRANDS. “Not only are we introducing our chef-crafted food as a great healthy option for active New Yorkers, but we’re creating a unique guest experience through our ongoing complimentary wellness events hosted on our rooftop. This unique element, along with our emphasis on hospitality, is what will make us a neighborhood staple.”

A first for the company, CRISP & GREEN’s NoMad location will boast a spacious rooftop space for diners to enjoy and for fitness classes to be held. Guests can choose from an assortment of signature salads and grain bowls, smoothies, acai bowls, and breakfast options. All menu items are customizable providing options for a wide variety of tastes and preferences.

Founded in 2016, the restaurant is currently in its most significant expansion period yet with a goal of 65 locations slated to open across 20 states before the end of 2023. Helping to fuel the company’s rapid growth is their franchising model. CRISP & GREEN partners with like-minded individuals who are passionate about bringing fantastic food to the communities they live in. 

“Bringing CRISP & GREEN to our neighbors is something we’ve been wanting to do for a long time and finding the perfect location was key,” said local franchise owners and native Manhattanites, Veganish, LLC. “The NoMad district is full of active and healthy people who are always on the go. We know that our restaurant will quickly become a lively hub for residents and visitors alike!”

To kick off their Grand Opening, CRISP & GREEN plans to celebrate with a ribbon cutting, complimentary fitness class by Brianna Joye Fitness, free food and more. More information regarding the official grand opening activities can be found HERE.  

CRISP & GREEN’S first ever New York location is located at 1145 Broadway, New York, NY 10001 and will be serving Breakfast, Lunch and Dinner daily. For more information on the brand, visit www.crispandgreen.com and follow @crispandgreen on Instagram and Facebook.    


CRISP & GREEN was founded in 2016 by CEO Steele Smiley on the belief that nourishing a healthy lifestyle goes beyond the kitchen. The fast casual destination blends healthy and nutritious foods, community engagement and complimentary fitness to create the “Living Crisp” movement. The brand’s goal is to create an approachable environment for all through its exceptional product and world-class hospitality. After seeing success with stores across Minnesota, Crisp & Green is experiencing rapid national growth and functions as a rare example of positive growth, expansion and evolution in the current restaurant landscape. For more information, visit www.crispandgreen.com.

About Steele Brands

Steele Brands is the brand development company created by Steele Smiley. The company has a decade of proven success developing disruptive challenger brands that make it easier for people to live healthy lifestyles. The company is focused on partnering with experienced franchise owners to bring healthy lifestyle brands to national scale with a local touch. Steele Brands portfolio includes some of the fastest growing franchises in America including three fast-casual restaurant brands: CRISP & GREEN, STALK & SPADE and PACO & LIME. The company has more than 200 restaurants built and in development across all three brands in 20 states and growing. For more information, visit www.steelebrands.com.