The legen-dairy celebration will feature exclusive treats, exciting collaborations, and a partnership in celebration of Black History Month
In honor of the season of sweetness, Museum of Ice Cream will celebrate the power of sharing with the launch of “Share The Love” social media contests to coincide with a colorful cross-collaboration, a unique treat partnership, and the debut of two newly refreshed installations! Visitors to the New York City location will melt into the updated Museum of Modern Ice Cream (MoMI) installation for the scoop on ice cream history and artifacts, before challenging friends to sweet new interactive games in the Carnival room. Museum of Ice Cream New York City will also celebrate Black History Month by partnering with Mikey Likes It Ice Cream, a black-owned, pop culture-inspired ice cream shop with locations in the Lower East Side and Harlem. Guests who purchase tickets to share the love in February will enjoy unlimited samples of Mikey Likes It Ice Cream’s truffle shuffle ice cream made with milk chocolate ice cream, mini semi-sweet chocolate chips and mini chocolate covered marshmallows.
During the month of February, fans and followers of Museum of Ice Cream will be invited to participate in sweet social media contests for chances to win Museum of Ice Cream gift cards. Spanning four weeks, the online contests will focus on different ways to “Share The Love”—be it the love of ice cream or the love of sharing a new experience with your favorite scoops! Museum of Ice Cream NYC will also invite guests to celebrate “National Eat Ice Cream for Breakfast Day” all week long. Guests who purchase a Sprinkle Pool Sundae from February 4 through February 10, 2023 will receive a free topping of Three Wishes Strawberry cereal. With vegan, gluten free, low sugar cereal options, Three Wishes is the perfect treat on top of Museum of Ice Cream’s most iconic sundae!
Additionally, Museum of Ice Cream will partner with jewelry and accessories brand Kendra Scott on a multi-pronged celebration to launch their “Sweet On You” Valentine’s Day campaign, shot at Museum of Ice Cream. The collaboration features a custom treat, philanthropic give back, and an immersive, experiential retail component.
As giving back is a key pillar for both brands, they will partner together to surprise one New York City school with an ice cream party hosted by Museum of Ice Cream guides! Students will also work with the teams to construct their own Museum of Ice Cream ice cream truck to take home. Each classroom will receive an Amazon gift card to assist with the cost of supplies for the teachers.
TICKETS + INFO
Guests are invited to share the love with friends and family this February and can purchase tickets by visiting museumoficecream.com/book-new-york-city. Museum of Ice Cream NYC is located at 558 Broadway and is open Wednesday through Monday. To participate in the “Share The Love” social media giveaways, follow Museum of Ice Cream on Instagram at @museumoficecream, TikTok at @museumoficecream and Facebook at @museumoficecream. For more updates and announcements, sign up for Museum of Ice Cream’s newsletter at museumoficecream.com/getthelatestscoop.
ABOUT MUSEUM OF ICE CREAM
Museum of Ice Cream, founded by Figure8, is a global lifestyle brand recognized around the world for designing award winning, multi-sensory experiential developments. Museum of Ice Cream has welcomed millions of visitors to its fully immersive, interactive spaces that create connection through the universal power of ice cream. With locations in Austin, Chicago, New York City, Singapore and Shanghai, Museum of Ice Cream remains a pioneer in the experience-first industry, continuing to develop unique concepts that provoke wonder and creativity. Each inclusive and interactive environment is designed to inspire imagination and play, helping to rediscover the kid in us all.
ABOUT KENDRA SCOTT
Kendra Scott LLC was founded in 2002 by Kendra Scott, who serves as Founder, Executive Chairwoman and Chief Creative Officer of her namesake brand. Known for its design and material innovation, use of color, and signature shapes, Kendra Scott offers Fashion, Demi-Fine and Fine Jewelry, watches, engagement rings, home accessories, and a men’s collection, Scott Bros. by Kendra Scott. The company remains true to its founding philosophy of “Family, Fashion, and Philanthropy,” and has donated over $50M to philanthropic organizations since 2010. Kendra Scott’s customer-centric omni-channel approach includes a network of 130+ namesake experiential stores and pop-up locations, wholesale partners, including Neiman Marcus, Nordstrom, Bloomingdale’s, Dillard’s, and 850+ specialty boutiques. With over 2,500 employees, the Austin-based company was honored as one of Newsweek’s Top 100 Most Loved Workplaces in 2022. Learn more at KendraScott.com.
ABOUT THREE WISHES CEREAL
Three Wishes is creating better-for-you cereal without sacrificing fun and flavor, satisfying children of all ages. The high protein, gluten and grain free cereal offers nostalgic flavors like Cinnamon, Fruity, Frosted and Honey while still being full of nutrients and low in sugar. The brand was founded by first family of cereal CEO, Margaret Wishingrad and her husband and Co-Founder, Ian Wishingrad through the eyes of their first born child. Three Wishes can be found online and in stores nationwide, at retailers like Whole Foods Market, Sprouts, Kroger, Safeway, Wegmans, Erewhon, and many more. To learn more, visit www.threewishescereal.com.