Hallmark Channel Ups Holiday Fun as National Sponsor of Popular Event Featuring 4 Million Lights in One-of-a-Kind Walk-Thru Maze

Opening officially everywhere on Black Friday (Nov. 25), the sprawling 10-acre event is produced annually on the playing fields of major league sports stadiums and iconic outdoor spaces. Featuring an immersive walk-thru light maze created with over 4 million sparkling lights, Enchant also includes an impressive 100-foot-tall holiday tree, a unique ice-skating trail, live entertainment, Santa visits, and a holiday shopping marketplace with crafts, gifts and culinary treats including festive holiday beverages and cocktails.

“We’re looking forward to hosting millions of guests again this year and introducing Enchant to millions more as we expand to cities across the U.S.,” said Enchant Christmas founder and CEO Kevin Johnston. “We bring a new story and elements to our featured light maze each year, so guests always have something special to experience when returning to enjoy a holiday night at Enchant with family and friends.” 

This year Enchant will string its incredible light displays coast to coast from Florida to California and will be joined by first-ever national sponsor, the Hallmark Channel. 

“Hallmark Channel’s ‘Countdown to Christmas’ is synonymous with the holidays, bringing warmth, connection and happiness to millions of viewers,” said Lara Richardson, chief marketing officer, Hallmark Media. “Lights are such an integral part of Christmas magic, whether they be displayed on your house, strung throughout your favorite hometown spots, or featured in grand, eye-opening light displays like Enchant, and this partnership creates a new way to spread Hallmark Christmas joy.”

The popular television network will be offering guests a variety of custom experiences, including a “Hallmark Cozy Christmas” lounge, photo opportunities, Hallmark Channel wine tasting and a chance for fans to win a set visit to a Hallmark movie while in production.

“Hallmark Channel is the perfect partner to join Enchant across America this year. It’s an amazing brand fit in every way with the premium, experiential holiday celebration we’ve created,” said LeeAnne Stables, chief marketing officer for Enchant. “We have so many fun surprises waiting for their millions of fans, including that Hallmark classic—delicious mugs of Enchant hot chocolate ready to go.”

Returning cities for the holiday extravaganza include Dallas; Washington, D.C.; St. Petersburg; and Las Vegas. Debuting Enchant events in 2022 are Sacramento, San Jose, Scottsdale and Nashville.  

Tickets for all Enchant cities go on sale Sept. 15 at enchantchristmas.com.