Photo: Sophie Sahara

Another NYC Pride weekend has come and gone, and Kendall Jenner’s 818 Tequila created special moments to celebrate and uplift the LGBTQ+ community.

Highlights from the weekend included:

  • An 818 Mini Moke stocked with limited-edition Pride march – marking 818’s first Pride Parade!
  • A special 818-wrapped NYC Waterway ferry running from Manhattan to Governors Island offering riders Fire Island Marg (AKA Kenny’s Favorite Marg), and an iconic drag show featuring Ginger Von Snap and Octavia Anyae. The 818-branded ferry will continue running through July.
  • A festive booth at Pride Island serving festival-goers 818’s refreshing Berry Mint Kenny cocktail.

In honor of Pride Month, 818 has donated $50,000 to The Venture Out Project, a queer and trans led collective that focuses on bringing the restorative effects of nature to the LGBTQ+ community. As a company rooted in sustainability and bringing communities together. 818’s mission and partnership with The Venture Out Project exemplifies our ongoing commitment to 1% for the Planet.

In addition to the donation, 818 employees will participate in the nonprofit’s trans inclusion workshop, Beyond Bathrooms, to ensure that they are employing measures to be inclusive of the LGBTQ+ community year-round.