Photo © IOC / Greg Martin
The International Olympic Committee (IOC) today announced the winners of the prestigious award for the best broadcast coverage of the Olympic Games Tokyo 2020.
Awards were presented across 12 categories: Best Coverage by the Host Broadcaster; Best Athlete Profile; Best Equality & Inclusion Content; Best Innovation; Best Olympic Digital Service; Best Olympic Feature/Documentary; Best Olympic Programme; Best On-Air Promotion; Best Social Media Content/Production; Digital Fan Engagement; Commentary; and a Lifetime Commitment Award.
IOC President Thomas Bach, said: “The Olympic Games Tokyo 2020 were the most engaged Olympic Games ever and another landmark moment in sports broadcasting history. Through the IOC’s partnerships with leading media companies around the world, we are able to share the magic of the Olympic Games to inspire billions of people. Our close partnership with our broadcasters is a great reflection that we can only go faster, we can only aim higher, we can only become stronger, if we work together – in solidarity. There were more submissions for the Golden Rings Awards than ever before, and the breadth, diversity and creativity of the production is testament to the passion and commitment of the individuals who work with us to broadcast the Olympic Games.”
Best Athlete Profile
Gold: TV Globo – “Rayssa Leal” – Producer: Carol Oliveira – Director: Rafael Pirrho
Silver: 7Network – “Kai and Saya Sakakibara” – Producer: Nick Barrow – Director: Lewis Martin
Bronze: MARCA Claro – “Paula Pareto” – Producer: Gustavo Ramirez Beguerisse – Director: Juan Carlos Lopez de la Cerda
Best Coverage by the Host Broadcaster
Gold: OBS – Sailing Team – Producer: Henry Mok – Director: Leon Sefton
Silver: OBS – Cycling – Mountain Bike – Producer: Chris Jensen – Director: Olivier Moser
Bronze: OBS – Surfing Producer: Helen Borobokas – Director: Lyle Fielmich
Best Equality & Inclusion Content (Presented by Worldwide TOP Partner P&G)
Gold: NBC Universal NBC Olympics’ – Coverage of the Games of the XXXII Olympiad – Producer: Rob Hyland – Director: Mike Sheehan
Silver: Televisa – Legacy of Champions: Ricardo del Real – Producer: Javier Sahagun – Director: Amaury Salyano
Bronze: Sky New Zealand – Sky’s Tokyo 2020 reporting team Producer: Andrew Hawthorn – Director: Matt Quin
Gold: Eurosport Discovery – The Eurosport Cube – Producer: Paul Whipps – Director: Alex Dinnin
Gold: NBC Universal – NBC Olympics’ Friends and Family Integration – Producer: Lee Ann Gschwind – Director: Mike Sheehan
Bronze: NHK – Real-time sign language commentary with CG animation – Producer: Toru Ogawa – Director: Tsubasa Uchida
Best Olympic Digital Service
Gold: NBC Universal – NBC Sports – Producer: Eric Hamilton – Directors: Alexis Coble and Sam Tydings
Silver: TV Globo – Repercussion – Producer: Yas André Yasaka – Director: Chico Leao
Bronze: CBC/Radio-Canada – Full digital product experience – CBC/Radio-Canada Team
Best Olympic Feature/Documentary
Gold: NBC Universal Imagine – Producers: Philip Parrisch, Elinore Wright, Aaron Cohen, Jack Felling – Director: Philip Parrish
Silver: Sky New Zealand – One Fern: One Hundred Years – Producer and Director: Paora Ratahi
Bronze: 7Network – Jess Fox Gold Medal Split Screen – Producer: Nick Barrow – Director: Lewis Martin
Best Olympic Programme
Gold: NBC Universal – NBC Olympics’ Coverage of the Games of the XXXII Olympiad – Producer: Rob Hyland – Director:Mike Sheehan
Silver: BBC – Today at the Games – Producer: Mike Jackson – Director: Matthew Griffiths
Bronze: France TV – Highlights of Tokyo 2020 – Producers: Pascal Golomer, Gilles Silard, Frederic Gaillard, Laurence Beyssac, Fabrice Colin – Director: Didier Fraisse
Best On-Air Promotion
Gold: France TV – Sumo – Producer: Hugues Allart – Director: Geoffroy Barbet-Massin
Silver: NBC Universal – Tomorrow in Tokyo – Producer: Jack Felling – Director: Jack Felling
Bronze: TV Globo – Anime – Producer: Yas André Yasaka – Director: Chico Leao
Best Social Media Content/Production
Gold: 7Network – From Little Things, Big Things Grow – Producer: Nick Barrow – Director: Lewis Martin
Silver: BBC – BBC Sport – TikTok – BBC Sport Digital Video Team
Bronze: SBS – Tokyo 2020 Direct Cam – Producer: Lee Moon-Ki – Director: Mok Jungwoong
Digital Fan Engagement
Lifetime Commitment Award
Velitchka Nedialkova, ZDF
The Golden Rings Awards is a prestigious international competition organised by the IOC to promote and award excellence in the broadcasting of the Olympic Games.
The winners were selected by an international jury headed by IOC Member Anant Singh, who is a leading professional in the film and media industries, Chair of the IOC Communications Commission and a member of the IOC’s Olympic Channel Commission and the Digital & Technology Commission.
In addition, Olympic Orders were presented to Peter Diamond, Vice President NBC Olympics and Besim Hasani, former President of the Kosovo Olympic Committee.
The awards ceremony took place in the IOC’s headquarters, Olympic House, in Lausanne, where the IOC is currently hosting a series of IOC commission meetings.
The International Olympic Committee is a not-for-profit, civil, non-governmental, international organisation made up of volunteers which is committed to building a better world through sport. It redistributes more than 90 per cent of its income to the wider sporting movement, which means that every day the equivalent of USD 3.4 million goes to help athletes and sports organisations at all levels around the world.