An Interactive Fan Experience Sponsored by Heineken® Featuring Cast Appearances, Surf Lessons, Live Music and Giveaways at the Santa Monica Pier; Local Surf Shops and Street Teams Dole Out Beach Gear in Southern California, New Jersey and Florida

Fans Can Enter for a Chance to Win a Trip of a Lifetime to the Exclusive World Surf League’s State-of-the-Art Surf Ranch

‘The Ultimate Surfer’ Two-Night Premiere Hits Airwaves Aug. 23 and Aug. 24 on ABC

“The Ultimate Surfer” is giving surfing fans some sweet experiences before the series premiere this summer on ABC! This past June, ABC kicked things off at the World Surf League’s Surf Ranch Pro event via an exclusive VIP lounge experience. The event took place in Lemoore, California, where the series was filmed. Invited guests were treated to authentic Hawaiian shave ice in a relaxing space that featured props from the set and an oversized art installation to enjoy while escaping the heat. Guests also received environmentally friendly Baggu gift bags featuring Ultimate Surfer branded towels and Outerknown surf wax. Series stars Kelly Slater, Joe Turpel and Malia Ward made appearances throughout the weekend.

The summer will continue to heat up when invited guests get a chance to walk down the blue carpet at the beautiful Fairmont Miramar Hotel & Bungalows in Santa Monica, California, to celebrate “The Ultimate Surfer” and “Bachelor in Paradise” premieres. The event will feature an exclusive first look at each series and include live entertainment, themed food, drinks and some tropical fun with stars from each series in attendance.

Sponsored by Heineken®, the world-famous Santa Monica Pier will host “The Ultimate Surfer” adventure, a three-day pop-up experience. The weekend event will feature cast appearances, live music, daily surf lessons, a professional surfboard shaper, a silkscreen printing station, a custom Airstream photo experience, talent appearances, themed interactive games, free giveaways and much more.

In addition, for those who have dreamed of surfing the perfect waves at the Surf Ranch like the cast of ABC’s “The Ultimate Surfer,” The World Surf League’s Ultimate Surf Ranch Experience Sweepstakes gives you the chance to make that a reality. Enter now at https://www.worldsurfleague.com/the-ultimate-surfer/sweepstakes for a shot to win the ultimate Surf Ranch experience for you and three lucky friends, complete with a one-night stay in the Surf Ranch Airstreams, new Outerknown gear, and, of course, a once-in-a-lifetime surf session. Other prizes include a Firewire surfboard and Outerknown shopping sprees. The sweepstakes, sponsored by the World Surf League, is open to legal U.S. residents, 18 and older. No purchase is necessary to enter; visit the website for official rules and full details.

Finally, ABC has teamed up with surf shops in Southern California, New Jersey and Florida to distribute free “The Ultimate Surfer” branded sunglasses, board stickers and sunscreen to fans and guests. Additionally, brand ambassadors are hitting beaches on the east and west coasts to hand out branded lip balm, sunscreen, board stickers and more to sunbathers and wave riders alike.

Get stoked for the two-night premiere of ABC’s new summer series “The Ultimate Surfer,” airing Monday, Aug. 23, and Tuesday, Aug. 24 (10:00-11:00 p.m. EDT), following all-new episodes of “Bachelor in Paradise.” Former NFL quarterback Jesse Palmer is set to host the surf competition series with sports anchor Erin Coscarelli and the iconic voice of professional surfing Joe Turpel to serve as commentators. Eleven-time surfing world champion Kelly Slater is the lead consultant and also serves as a special correspondent.

“The Ultimate Surfer” will gather some of the world’s greatest up-and-coming surfers to train and live together as they battle it out at the World Surf League’s (WSL) state-of-the-art Surf Ranch in Lemoore, California, powered by Kelly Slater’s human-made wave technology, in the hope of competing amongst the best athletes in the world’s fastest-growing sport.

“The Ultimate Surfer” Interactive Experience, Sponsored by Heineken®, occurs on the following dates:

THURSDAY, AUG. 12, through SATURDAY, AUG. 14

The Santa Monica Pier

11 a.m.-7 p.m. daily

“The Ultimate Surfer” Surf Shop Takeovers is taking place in the following markets while supplies last:

MONDAY, AUG. 9, through TUESDAY, AUG. 24

Boarders
192 Beach 92 St.
Rockaway Beach, NY 11693

Boarders
Boardwalk B97th St.
Rockaway Beach, NY 11693

Island Water Sports
16231 Biscayne Blvd
North Miami, FL 33160

El Porto Surf Shop
3804 Highland Ave
Manhattan Beach, CA 90266

7th Street Surf Shop
720 Asbury Ave.
Ocean City, NJ 08226

7th Street Surf Shop
654 Asbury Ave.
Ocean City, NJ 08226

7th Street Surf Shop
654 Boardwalk
Ocean City, NJ 08226

7th Street Surf Shop
1118 Boardwalk
Ocean City, NJ 08226

7th Street Surf Shop
650 Boardwalk
Ocean City, N 08226

Heritage Surf & Sport Margate
9223 Ventnor Ave.
Margate, NJ 08402

Heritage Surf & Sport Ocean City
740 West Ave.
Ocean City, NJ 08226

Heritage Surf & Sport Ocean City
740 West Ave.
Ocean City, NJ 08226

Khanh Sports
60 Park Place
East Hampton, NY 11937

Hobie Laguna Beach
294 Forest Ave.
Laguna Beach CA, 92651

Hobie Dana Pointe
34174 CA-1
Dana Point, CA 92629

Hobie San Clemente
167 Avenida Del Mar
San Clemente, CA 92672

Coastal Edge
1724 Virginia Beach Blvd
St. 103
Virginia Beach VA 23454

Coastal Edge
4554 Virginia Beach Blvd.
Virginia Beach, VA 23462

Coastal Edge
1401 Greenbrier Pkwy
Chesapeake, VA 23320

Coastal Edge
1157 Nimmo Pkwy
Virginia Beach, VA 23456

Coastal Edge
316 21st Street
Virginia Beach, VA 23451

Coastal Edge
2116 Atlantic Ave.
Virginia Beach, VA 23451

Jack’s Surfboards
121 Main St.
Huntington Beach, CA 92648

Jack’s Surfboards
900 Avocado Ave.
Newport Beach, CA 92660

Jack’s Surfboards
34320 CA-1
Dana Point, CA 92629

Jack’s Surfboards
1630 Pacific Coast Hwy
Hermosa Beach, CA 90254

Jack’s Surfboards
16350 Gothard St
Huntington Beach,
CA 92647

Jack’s Surfboards
176 Avenida Del Mar
San Clemente, CA 92672

Jack’s Surfboards
13771 Newport Ave.
Tustin, CA 92780

Central Coast Surfboards
855 Marsh St.
San Luis Obispo, CA 93401

Maui Nix Surf Shop
635 N. Atlantic Ave.
Daytona Beach, FL 32118

South Coast Surf Shop
5037 Newport Ave.
San Diego, CA 92107

South Coast Surf Shop
740 Felspar St.
San Diego, CA 92109

South Coast Surf Shop
5037 Newport Ave.
San Diego, CA 92107

South Coast Surf Shop
4500 Ocean Blvd.
San Diego, CA 92109

Catalyst – San Clemente
1755 N. El Camino Real
San Clemente, CA 92672

Catalyst – Melbourne Beach
209 Ocean Ave.
Melbourne Beach, Fl 32951

Catalyst – Cocoa Beach
109 N. Orlando Ave.
Cocoa Beach, Fl 32931

Catalyst – Orlando
11551 University Blvd.
Orlando, Fl 32817

Maui Nix Surf Shop
Pelican Walk Center
483 Mandalay Ave. Ste. 101
Clearwater Beach, FL 33767

Maui Nix Surf Shop
4308 Legendary Drive
Destin, FL 32541

Maui Nix Surf Shop
17 S Fort Lauderdale Beach Blvd. Ste. 124
Fort Lauderdale, FL 33316

“The Ultimate Surfer” brand ambassadors will make appearances in the following markets while supplies last:

SUNDAY, AUG. 15, and SUNDAY, AUG. 22
*Exact beaches pending

Confirmed beaches:
Santa Monica, Calif.
Venice, Calif.
Malibu, Calif.
Seal Beach, Calif.
Huntington Beach, Calif.
Hermosa Beach, Calif.
Manhattan Beach, Calif.
Redondo Beach, Calif.
Belmar Beach, N.J.
Seaside Park, N.J.
Manasquan Beach, N.J.
Cocoa Beach, Fla.
Miami Beach, Fla.

“The Ultimate Surfer” is produced by Lionsgate’s Pilgrim Media Group and WSL Studios. President of Lionsgate Nonfiction Television and Pilgrim CEO and Chair Craig Piligian, WSL CEO Erik Logan, UFC President Dana White and Faye Stapleton serve as executive producers.

Follow “The Ultimate Surfer” (#TheUltimateSurfer) on InstagramTwitter and Facebook.