Dolly Parton (Photo: Business Wire).
(BUSINESS WIRE)–Dolly Parton, the world’s most honored and revered singer-songwriter of all time, is thrilled to announce her first-ever signature fragrance in partnership with ScentBeauty. Dolly – Scent from Above is butterflies, hearts and hope. A true inspiration from rags to rhinestones, Dolly Parton spreads love and hope around the world.
ScentBeauty is theworld’s first multi-brand e-commerce platform for bespoke fragrances, which offers unique, culturally relevant fragrances to consumers worldwide.
“I call my Dolly perfume ‘Scent from Above’ because it is excellently heavenly. I hope you feel as blessed and as pretty as I do when you wear it,” commented Dolly Parton.
Stephen Mormoris, CEO of ScentBeauty, said, “Dolly Parton is a cultural icon that’s resonating with people all over the world. She is cross-generational. We’re honored that she chose to work with Scent Beauty for her first foray into the world of beauty and see this as the start of a long-term, successful partnership.”
The fragrance transports us to a place where everything is possible. Flowers blossom with rhinestone hearts and playful butterflies. Notes of mandarin, peony blossoms, jasmine, vanilla, sandalwood, musk and patchouli are truly Scent from Above.
In addition to ScentBeauty’s website, HSN will launch the fragrance exclusively on July 28th followed by additional mass market retailers. “As an admired musical icon and adored philanthropist with her endless contributions spanning over several decades, we are excited to add Dolly’s fragrance to our portfolio and share her inspirational story with our customers,” said Bridget Love, GMM, VP Beauty Merchandising, QVC & HSN.
With over 60 years of music and dozens of awards garnering more than 100 million albums worldwide, Dolly Parton is also known globally for her unyielding philanthropic endeavors having given away over 157 million books to children around the world and counting. She is a true icon and a living legend. The fragrance was developed through partnerships facilitated by Dolly’s licensing representative IMG.
ScentBeauty’s portfolio consists of five sectors that showcase the extensive possibilities of scent: Fashion, Lifestyle, Influencers, Artists and Artisans. Each business sector markets Brands in an innovative way with a variety of fragrance forms and messaging that previews the future of the fragrance industry.
Dolly – Scent from Above Eau de Parfum will be available at ScentBeauty.com and HSN.com beginning July 28th. Ancillary products including a body cream will also be available.