KENZO HOMME, the woody marine scent created by KENZO in 1991, has been reinvented thirty years later in a new Eau de Toilette Intense. The mythic bamboo inspired bottle has been redesigned for this new scent celebrating nature. Inspired by the remarkable strength and flexibility of sustainable and recyclable bamboo, the fragrance embodies KENZO PARFUMS’ values and engagement.
For the new Eau de Toilette Intense, perfumer Quentin Bisch (Givaudan) chose top notes of pink pepper for spicy freshness and calypsone for an aquatic dimension. The heart note of vetiver is warmed by a woody fig tree note, while the base of sandalwood is elevated by the elegance of akigalawood. The marine-woody fragrance evokes sun-warmed salty skin. Eliciting the power of the ocean and the lush bamboo forest, the scent is embodied by Orin Hardy, an engaged entrepreneur who grew up in Indonesia.
The founder of Bamboo U has a passion for the extraordinary properties of bamboo. The ecological designer hopes to educate a new generation of creative talents about the potential of bamboo as a sustainable building material for innovative living spaces in harmony with nature. The new face of KENZO HOMME, Orin Hardy shares KENZO PARFUMS’ values of generosity, respect for nature and poetry. To support his work, KENZO has created a scholarship that will enable ten students to study through the Bamboo U Project.
Director Clément Beauvais and photographer Arthur de Kersauson traveled to meet Orin Hardy to learn more about his ambitious project and shoot the campaign for the new Eau de Toilette Intense. “Connecting to nature is really about re-connecting to who we really are. We all want to make the world the best place it can be. And bamboo is one medium to make that happen,” says Orin Hardy. An immersion into the beauty of Indonesian landscapes, the documentary is streaming on the KENZO PARFUMS website.
This invitation to make the world more beautiful includes the bottle, in a vibrant blue that evokes marine freshness. Reflecting KENZO’s longstanding commitment to eco-responsibility, the bottle contains 10% recycled glass and a cap design that saves 34% of plastic. The packaging is made of FSC® (Forest Stewardship Council®) certified paper, printed with bio-sourced inks. KENZO HOMME Eau de Toilette Intense perfectly symbolizes sustainable beauty.