First set available on starting on 17 June. Olympic-themed videogame to be launched later in 2021.

The International Olympic Committee (IOC) and nWay, a subsidiary of Animoca Brands, announced the upcoming launch of a new Olympic-themed digital entertainment experience consisting of non-fungible token (NFT) Olympic pins and cross-play multiplayer video games developed by nWay as part of a new licensing agreement with the IOC.

The NFT Olympic Pins are digital versions of collectible and tradeable Olympic pins, which will first be distributed and sold on starting on 17 June 2021. Being NFTs, the digital Olympic pins will have various properties generally associated with physical pins, including authenticity, scarcity and provenance, making them true collectors’ items.

The NFT Olympic Pins will launch with an inaugural set that forms part of the Olympic Heritage Collection, which celebrates the art and design of the past Olympic Games and reflects the graphic legacy of the world’s largest sporting event, such as posters, emblems, pictograms and mascots from 125 years of modern Olympic Games.

Collectors can obtain unique and officially licensed NFT Olympic Pins in three ways: 1) by purchasing assorted packs on; 2) by purchasing specific pins directly from other collectors on the nWayPlay Marketplace; and 3) by earning them free of charge by playing a real-time Olympic-themed competitive video game connected to nWayPlay, to be launched in the lead-up to the Olympic Winter Games Beijing 2022.

“Olympic pins started as a way to identify athletes, judges and officials, but over the past 125 years they have become an Olympic Games tradition, where everyone from athletes to event staff, journalists and spectators all take part to collect and trade pins in the Olympic Village and beyond,” said Timo Lumme, Managing Director of IOC Television and Marketing Services. “Today’s announcement is a natural evolution of this tradition, in line with Olympic Agenda 2020+5 and the IOC’s digital strategy to embrace new digital technologies to promote the Olympic values and grow direct relations with our fans. They can now connect with the excitement of the Games in a whole new way and own a piece of Olympic history.”

“We are honoured to collaborate with the IOC to bring the NFT Olympic Pins Collection to the nWayPlay Marketplace for the first time,” said Taehoon Kim, CEO of nWay. “We used our experience as game developers to incorporate high-quality 3D models with animation and visual effects to create truly premium NFTs.”

Collectors will be able to purchase assorted packs of NFT Olympic Pins on starting on 17 June, 2021 with the peer-to-peer transaction functionality on the marketplace to come online shortly later. The new related Olympic-themed videogame will be launched later this year, in the lead-up to the Olympic Winter Games Beijing 2022.

The International Olympic Committee is a not-for-profit, civil, non-governmental, international organisation made up of volunteers which is committed to building a better world through sport. It redistributes more than 90 per cent of its income to the wider sporting movement, which means that every day the equivalent of USD 3.4 million goes to help athletes and sports organisations at all levels around the world.

About nWay

nWay, a subsidiary of Animoca Brands, is a San Francisco-based developer, publisher and tech platform for competitive multiplayer games across mobile, PC and consoles. The company has a strong track record of developing AAA quality games on mobile and console, such as the recently launched WWE UndefeatedPOWER RANGERS: Battle for the GridPOWER RANGERS: Legacy Wars, and ChronoBlade. nWay comprises leading developers and senior executives from Sony, Electronic Arts, WB Games, LucasArts, Kabam, Nexon and NCSoft. The team has collectively contributed to over a dozen hit mobile, console and online games, including Marvel Contest of Champions, the Injustice series, Star Wars: The Force Unleashed, Dominations, FIFA, Battlefield Online, Lineage II, and Warhammer. For more information about nWay, visit

About nWayPlay

nWayPlay is a platform for competitive multiplayer games with play-to-earn functionality that uses NFTs as prizes. The website is a new decentralised marketplace for collectors and gamers to buy, sell and earn various NFTs with officially licensed IPs. The marketplace will be connected to various games on nWayPlay platform.’s inaugural launch is the Olympic Heritage Collection of NFT Olympic Pins. For more information, please visit

About the Olympic Heritage Collection

The Olympic Heritage Collection is one of the IOC’s three Global Licensing core programmes, and it centres on past Olympic Games, lifestyle and high-end products with limited editions aiming to connect the audience with Olympic history through the art and design of previous editions. The target is Olympic enthusiasts and anyone who would like to own a piece of Olympic history.

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Photo: IOC.

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