/PRNewswire/ — Today, Harry Potter fans from across the world were welcomed into Harry Potter New York as the flagship store opened its doors to the public for the first time. Greeted by a 220lb model of Fawkes the Phoenix, fans discovered a host of magical creatures and hand-made props throughout the immersive retail experience including Voldemort’s horcrux, Nagini, bursting through the ceiling in an area inspired by the Dark Arts.

With 15 themed areas and thousands of products, every aspiring witch and wizard will find something magical to add to their collection. Fans explored areas inspired by Honeydukes to find Bertie Bott’s Every Flavour Beans and Chocolate Frogs before stopping under the Dirigible Plum tree to find their favourite creature soft toy. Customers were invited to step into Hagrid’s boots to see how they measure up and duel other customers at the store’s interactive wand table.

”We’re delighted to be welcoming fans to Harry Potter New York for a completely new shopping experience,” said Sarah Roots, EVP Warner Bros. Worldwide Tours and Retail. “Not only will visitors find the largest range of Harry Potter and Fantastic Beasts products under one roof, they will also get to discover up-close some of the hand-crafted props that were seen in the films, use our unique photo opportunities and experience the incredible theming throughout the store.”

Harry Potter New York has a virtual queueing system in place. When customers visit the store, they will scan a QR code to join a virtual queue and return when notified. Harry Potter New York is open from 10am – 9pm Mon-Sat and 11am-7pm on Sundays.

Fans can keep up to date by following Harry Potter New York’s social channels or signing up to our newsletter.

Facebook.com/HarryPotterNewYork
Twitter.com/HarryPotterNY  
Instagram.com/HarryPotterNY

COVID-19 – For the safety of customers and colleagues, masks are required when visiting Harry Potter New York. The store is operating with a reduced capacity to ensure physical distancing is maintained.

About Wizarding World

More than two decades ago, a young Harry Potter was whisked onto Platform 9¾ at King’s Cross Station, and readers everywhere were swept along with him into a magical universe, created by J.K. Rowling. In the years since, the seven Harry Potter bestsellers have inspired eight blockbuster movies, an award-winning stage play, and, more recently, the start of the Fantastic Beasts five-film series. People of all ages have been enthralled by these extraordinary adventures, set within an expanding universe, inspired by the vision of J.K. Rowling. 

For today’s growing worldwide fan community, and for generations to come, the Wizarding World welcomes everyone to explore more of this magical universe — past, present and future. The Wizarding World also provides fans with an instant, trusted kite-mark of quality and authenticity.

Harry Potter New York will be part of an expanding portfolio of Warner Bros. owned Wizarding World experiences that include Warner Bros. Studio Tour London – The Making of Harry Potter, Warner Bros. Studio Tour Tokyo and the Platform 9 ¾ retail shops. 

Sign up to receive more information at HarryPotterStore.com 

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The World’s Only Harry Potter Flagship Store Welcomes Customers Through The Doors For The First Time