Apple TV+ today announced a series order for “Hello Tomorrow!,” a new, 10-episode half-hour dramedy that will star Emmy and Critics Choice Award winner Billy Crudup (“The Morning Show”) who will also serve as an executive producer. Jonathan Entwistle (“The End of the F***ing World”) is attached to direct the series, which hails from MRC Television.

Set in a retro-future world, “Hello Tomorrow!” centers around a group of traveling salesmen hawking lunar timeshares. Crudup stars as Jack, a salesman of great talent and ambition, whose unshakeable faith in a brighter tomorrow inspires his coworkers, revitalizes his desperate customers but threatens to leave him dangerously lost in the very dream that sustains him.

“Hello Tomorrow!” is written and created by Amit Bhalla and Lucas Jansen (“Bloodline,” “The Money”). Entwistle, Bhalla, Jansen will also serve as executive producers alongside Crudup. Blake Griffin, Ryan Kalil and Noah Weinstein will executive produce through their banner Mortal Media.

Crudup currently stars in Apple’s “The Morning Show,” which will return for its second season this year, and earned him an Emmy Award and Critics Choice Award, as well as a SAG nomination, for his role as Cory Ellison. The series order also marks another collaboration between Apple and MRC Television, the studio behind upcoming Apple Original series “Shining Girls,” starring Emmy Award winner Elisabeth Moss, based on the best-selling novel by Lauren Beukes and is being adapted for television and executive produced by Silka Luisa; and, the limited series “The Shrink Next Door,” in association with Civic Center Media, which stars Will Ferrell, Paul Rudd, Kathryn Hahn and Casey Wilson, from director Michael Showalter and showrunner Georgia Pritchett.

Apple TV+ is home to award-winning Apple Originals from today’s most imaginative storytellers. Apple TV+ offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all your favorite screens. After its launch on November 1, 2019, Apple TV+ became the first all-original streaming service to launch around the world, and has premiered more original hits and received more award recognitions faster than any other streaming service. Apple Originals have been honored with 107 wins and 367 awards nominations in just over a year, including Academy Award nominations, SAG Awards, Critics Choice Awards, Critics Choice Documentary Awards, Golden Globe Awards, Daytime and Primetime Emmy Awards, NAACP Image Awards, a Peabody Award and more.

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Billy Crudup will star in a new half-hour dramedy on Apple TV+.