With Viktor&Rolf Mariage, fashion artists Viktor Horsting and Rolf Snoeren introduced bridalwear with a fashion edge. This season, they celebrate the 5 year anniversary of the Mariage collection – through highlighting its modern and glamorous approach to bridalwear with a twist.
Presenting ‘Dial V&R for Mariage’ a contemporary film noir mood, creating a feeling of suspense juxtaposed by glam Hollywood styling. The trailer’s release is accompanied by editorial photos taken and art directed by the designers themselves.
With the launch of this new collection, Viktor&Rolf unite with the OTB Foundation to support VOW for girls. “Marriage should be a dream for everyone” state Horsting and Snoeren.
For Mariage Spring/Summer 2022, iconic Viktor&Rolf couture elements such as elaborate signature bows, tiered volants and a cascade of sheer organza and tulle ruffles are reimagined. This season’s offering also consists of a sophisticated range of mermaid gowns with plunging necklines, alluring low-cut back interests, graceful lace flower artworks, delicate fabric covered buttons and 60s daisy embellishments with clear crystal embroidered centers. A selection of garments is crafted out of crepe and mikado with a slight stretch which allows the dress to perfectly mold to the wearer’s body.
This season’s standout, the ‘Duchesse Drama’: Striking high-low gown crafted out of eco-friendly satin duchesse, featuring a flattering strapless neckline with v-slit. The enlarged detachable puffed sleeves and wide draped waistband transforms into a generous signature bow at the back, accentuating the extravagance of the gown. Tiered volants make up the high-low skirt that gives way to a dramatic train.
The Spring/Summer 2022 collection was shot and filmed in Amsterdam at the Amstel Hotel, which is characterized by a rich history of luxury.
The collection is produced in partnership with Justin Alexander, an international bridalwear designer and manufacturer.
About Justin Alexander:
Justin Alexander is an award-winning designer and manufacturer of mid to high-end wedding dresses under five collection labels: Justin Alexander, Justin Alexander Signature, Lillian West, Sincerity Bridal, and Sweetheart Gowns. Justin Alexander is a global company with offices in New York City, New Jersey, London, Rotterdam and Hong Kong, and is sold by more than 1,000 authorized retailers worldwide. For more information, please visit: https://www.justinalexanderbridal.com/
Viktor&Rolf is the avant-garde luxury fashion house founded in 1993 by fashion artists Viktor Horsting and Rolf Snoeren after their graduation from the Arnhem Academy of Art and Design.
Widely recognized and respected for its provocative Haute Couture and conceptual glamour, the house of Viktor&Rolf aspires to create spectacular beauty and unexpected elegance through an unconventional approach to fashion.
Staging signature collections for over twenty years during Paris Fashion Week – ever since the first Haute Couture collection in Spring/Summer 1998 – Viktor&Rolf creations evoke a provocative spirit infused with surreal contrasts. With Mariage, Viktor&Rolf presents its luxury bridalwear collections – an exploration of iconic elements inspired by classic couture influences. Conveying the designer’s complementary bond, Viktor&Rolf Mister Mister is an extension of fashion artists’ Viktor Horsting and Rolf Snoeren’s personal style – an intimate reflection with a playful take on formal wear.
Viktor&Rolf’s luxury products include Viktor&Rolf Tulle, exclusive eyewear line Viktor&Rolf Vision, and an addictive catalogue of fragrances featuring worldwide bestsellers: Flowerbomb, Spicebomb and Bonbon.
Editorial by MR Rolf Snoeren:
Lookbook by Marijke Aerden: