For the first time ever, fans of the celebrated dining institution can find its world-famous sauces on grocery store shelves and Amazon
/PRNewswire/ — The famed New York City restaurant Carbone is thrilled to announce its new consumer goods brand, Carbone Fine Food, with the launch of a line of restaurant-quality pasta sauces. Years in the making, this venture will allow consumers to now experience the Michelin-starred Italian restaurant in their homes. To begin, Carbone Fine Food products will be available direct-to-consumer on Amazon and CarboneFineFood.com, as well as Stop & Shop locations in New York, New Jersey, Connecticut, Massachusetts and Rhode Island, with plans to expand across the Eastern Seaboard in the coming months.
Created by Mario Carbone, Rich Torrisi, and Jeff Zalaznick—co-founders of global restaurant company Major Food Group—the sauces are available in three varieties: Marinara, Arrabbiata, and Tomato Basil and are the result of meticulous craftsmanship. While typical tomato sauces simply mix tomato paste with dehydrated ingredients in a process lasting only eight minutes, Carbone’s Sauces highlight fresh ingredients and take approximately one hour to produce. Each variety is made in small batches, using Italian tomatoes picked at peak ripeness—just like at the restaurant, whose outposts in Manhattan, Miami, Las Vegas, and Hong Kong draw consistent crowds and acclaim. Carbone’s team of chefs has overseen the entire production process, painstakingly testing hundreds of iterations to ensure that the jarred sauces meet their standards.
The branding of the sauces is adapted from the beloved illustration that adorns the menu at Carbone. To produce it, the MFG Co-Founders originally commissioned the noted visual artists McDermott & McGough to depict the storefront of the Greenwich Village restaurant just as it would have appeared in 1958, paying homage to the history of New York City and the glamorous era of dining that inspired the concept. Some may notice that the three gentlemen standing on Thompson Street are in fact Zalaznick, Carbone, and Torrisi.
“Creating staple sauces for the home cook that possess the craft we’re known for has been a goal for some time,” says Mario Carbone. “The challenge was to create a product that would not only cut down cooking time but also truly deliver on the promise of unequaled flavor, and we can now say that that’s exactly what we’ve done. We couldn’t be more excited—and there’s much more to come.”
The Carbone team has brought on Eric Skae as CEO to shape the long-term strategic vision for the company. Eric is a seasoned CPG executive with a proven track record for organizing, structuring, and branding several prominent food and beverage companies, including Popcornopolis and Arizona Tea. Most notably, Eric served as CEO for Rao’s Specialty Foods Group, Inc., leading the reorganization, rebranding, and eventual sale of the company in 2019.
“The sauce category is a crowded one, but what it is lacking is a premium product that can stand up to what’s served in restaurants,” CEO Eric Skae says.”Chefs Mario and Rich have created the highest quality sauce on the market. They found a way to jar the Carbone experience. I’ve never seen anything like it.”
Available in the sauce aisle and via Amazon and online at carbonefinefood.com, Carbone sauces retail for $8.99/per 24oz jar. For more information on Carbone, follow their journey on Instagram @carbonefinefood.
About Carbone Fine Food
Developed by Mario Carbone, Jeff Zalaznick, and Rich Torrisi—co-founders of Carbone and the NYC-based restaurant group Major Food Group — Carbone Sauces allow consumers to bring the taste of the iconic, beloved Carbone dining experience into their home with three varieties of tomato sauce: Marinara, Arrabbiata, and Tomato Basil.One of the most celebrated American restaurants of the last decade, Carbone has also claimed its place in pop culture, with a following that includes such notable fans as Lebron James, Gwyneth Paltrow, and Barack Obama. This launch expands the brand even further, with the mission to cement Carbone as a trusted household name in kitchens across the country. Carbone sauces are available online and in Stop & Shop’s across New York, New Jersey, Connecticut, Massachusetts, and Rhode Island for $8.99/per jar.
About Major Food Group
Major Food Group (MFG) is a New York-based restaurant company founded in 2011 by Mario Carbone, Jeff Zalaznick, and Rich Torrisi. In just over a decade, MFG has gone from a small Little Italy restaurant to one of the most acclaimed hospitality groups in the world. They have pioneered a celebratory style of dining at such iconic restaurants as CARBONE and THE GRILL, developed dynamic new concepts across genres and maintained a reputation for uncommon consistency. Beyond building celebrated restaurants, MFG is proud of its support of various social causes and its lasting partnership with the Robin Hood Foundation, one of New York City’s most important forces in the fight against poverty.
To date, MFG has been awarded a total of 19 stars from The New York Times and three from the Michelin Guide, as well as numerous distinctions from the James Beard Foundation and other noted organizations. MFG’s 27 businesses are located in New York City, Miami, Las Vegas, Hong Kong, and Tel Aviv. The concepts include: CARBONE, Sadelle’s, THE GRILL, ZZ’s Clam Bar, Dirty French, Parm, and The Lobster Club.