An Expansive Statewide Festival of Pop-Up Events Delivered Right Into the Daily Life of New Yorkers, Transforming Existing New York Landscapes into Stages for World-Class Performance 
More Than 300 Pop-Up Events Planned Throughout the Five Boroughs and Across New York State in 100 Days 
All Made by New York Artists to Revitalize New York Audiences and Bring the Struggling Live Entertainment Sector Roaring Back to Life 
Festival to Serve as a Bridge to the Full Safe Return of Live Performance Back to New York 

Earlier this month, Governor Cuomo announced the launch of NY PopsUp – an unprecedented and expansive festival featuring hundreds of pop-up performances, many of which are free of charge and all open to the public — that will intersect with the daily lives of New Yorkers. This series of events which began on February 20, intended to revitalize the spirit and emotional well-being of New York citizens with the energy of live performance while jumpstarting New York’s struggling live entertainment sector, is a private/public partnership overseen by producers Scott Rudinand Jane Rosenthal, in coordination with the New York State Council on the Arts and Empire State Development.