Featuring Stories of Hope and Resilience, and a Special Performance by Jay Park, the Virtual Lunar New Year Event Will Support Small Business.
/PRNewswire/ — Hennessy, the world’s best-selling Cognac, will ring in the Year of the Ox with a virtual Lunar New Year event hosted by actor Henry Golding on Thursday, February 18. Centered around themes of hope and resilience, Hennessy’s X.O OX Lunar New Year Celebration is inspired by the tasting notes of X.O, and will feature captivating performances from renowned musicians, culinary luminaries, and dynamic artists to support Asian, Black and Latinx small businesses impacted by the pandemic. Viewers aged 21+ are invited to tune in on Thursday, February 18th at 9pm EST at Facebook.com/Hennessy.
Hennessy’s X.O OX Lunar New Year Celebration will spotlight influential icons and entrepreneurs in the Asian American and Pacific Islander community who embody the resilient drive of the ox in their pursuit of greatness.
- Henry Golding, Hennessy’s global ambassador, will host the event with gamer, entrepreneur, and top Internet personality AtomicMari enlisted as a special correspondent.
- Filmmaker and restauranteur Eddie Huang will share his favorite Lunar New Year dish with audiences, paired with inspired Hennessy X.O and V.S.O.P Privilège cocktails demonstrated by mixologist Cari Hah.
- Special performances from renowned musicians Jay Park, Dumbfoundead, Year of the Ox, and MILCK, along with a dynamic dance routine from Kinjaz, will culminate the evening’s festivities.
In the spirit of resiliency, Hennessy has pledged an additional $250,000 to support small businesses impacted by the pandemic as part of the brand’s Unfinished Business initiative. With over $5 million in funds already distributed, the long-term program was developed in partnership with the Asian American Business Development Center (AABDC), among other community organizations, to provide financial and educational resources to Asian, Black and Latinx owned small businesses.
“With our annual Lunar New Year event, Hennessy hopes to inspire a sense of optimism as we welcome new beginnings in the year ahead,” said Jasmin Allen, Senior Vice President, Hennessy US. “The ox symbolizes strength, diligence and perseverance, and we invite viewers to join us in support of those struggling small businesses who continue to demonstrate these same tenets.”
To commemorate the Year of the Ox globally, Hennessy has also collaborated with renowned Chinese artist Liu Wei on a Lunar New Year limited release. Featuring the abstract artwork, “SPRING,” the special Hennessy Collection captures the spirit of hope and togetherness, serving as a sensorial invitation to experience the season of rebirth through a kaleidoscopic interpretation of beauty within a world of possibility. The vibrant design is now available on special editions of Hennessy X.O and V.S.O.P Privilège at select retailers nationwide.
The leader in Cognac, the Maison Hennessy has shined around the world with its exceptional know-how for more than 250 years. Built on founder Richard Hennessy’s spirit of conquest, the brand is present in more than 160 countries. Based in the heart of the Charente region, Hennessy is also a steadfast pillar of the regional economy. The Maison’s success and longevity are rooted in the excellence of its cognacs, each of which is born of a unique process of transmission of know-how from generation to generation. The first spirits house to be certified ISO 14001, Hennessy unites its capacity for innovation and the support of all of its partners to protect this exceptional area. As a crown jewel of the LVMH Group, Hennessy is a major contributor to French international trade, with 99% of production sold in export, and a worldwide ambassador for the French art de vivre.