Prada and UNESCO’s Intergovernmental Oceanographic Commission (IOC) present the last phase of the educational programme Sea Beyond, a tailor-made pilot conceived for secondary schools all around the world to raise awareness on ocean preservation and sustainability.
Sea Beyond sought to educate the new generations about adopting more responsible and mindful behaviors towards the ocean and its resources, promoting sustainable consumption in line with the United Nations 2030 Agenda and its 17 Sustainable Development Goals (SDGs).
During the first phase of the project (October 2020 – January 2021), high school teachers in ten cities around the world (Berlin, Cape Town, Lisbon, London, Mexico City, Milan, New York, Paris, Shanghai, Venice) took part in webinars conducted by UNESCO-IOC experts, in which they received training on how to develop an educational module dedicated to the theme of ocean sustainability. Every school received a “Sea Beyond” toolkit made of recycled cardboard, containing educational as well as creative materials to enable students to play an active role in a global ocean sustainability movement.
During the project’s second phase, starting on the 25th January 2021, students, as true “sea ambassadors”, have been tasked with developing awareness campaigns focused on ocean preservation as part of an international competition.
At a virtual event on the 26th March 2021, an international jury will announce the winning campaign. Lorenzo Bertelli, Prada Group Head of Corporate Social Responsibility and Vladimir Ryabinin, Executive Secretary of the Intergovernmental Oceanographic Commission and Assistant Director General of UNESCO, will be joined by international personalities who have dedicated their talent and careers to saving our ocean.
Jury members include: Italian writer Alessandro Baricco; aquanaut, oceanographic explorer and environmental advocate Fabien Cousteau; environmental artist Anne de Carbuccia; marine scientist and social entrepreneur Kerstin Forsberg; and Italian gold-medalist free diver Alessia Zecchini. The jury will help Prada and UNESCO selecting the most creative project.
The event will be moderated by Brazilian marine activist and artist Patricia Furtado de Mendonça.
The winning campaign will be disseminated on Prada and UNESCO social channels as well as on www.pradagroup.com and www.ioc.unesco.org, while the school of the selected project will be honored with an award of € 5,000 to be invested in educational materials.
The whole event will be live-streamed on www.pradagroup.com, starting from 2.00 pm CET on March 26th, 2021.
Participating schools include: Aristoteles Gesamtschule Bernau Montessori schule Niederbarnim, Berlin (Germany); Protea Heights Academy, Protea (South Africa); Escola Básica e Secundária Anselmo De Andrade, Alamada (Portugal); Agrupamento de Escolas de Vialonga, Vialonga (Portugal); the Kingston Academy, Surrey (UK); Colegio Latino, Villahermosa, Tabasco (Mexico); Istituto Marcelline Tommaseo, Milan (Italy); New Rochelle High School, New Rochelle (USA); Lycée International Saint Germain en Laye, Saint-Germain-en-Laye (France); Shanghai High School International Division, Shanghai (China); Benedetti Tommaseo, Venice (Italy).
Prada S.p.A. is a global leader in the luxury goods industry. The Group, which owns the Prada, Miu Miu, Church’s and Car Shoe brands, produces and distributes luxury leather goods, footwear and apparel benefitting from a supply chain which includes 22 owned industrial sites. It also operates in the food sector with Marchesi 1824 and in the eyewear and fragrance industries under licensing agreements. The Group employs nearly 14,000 people and its products are sold in 70 countries worldwide through 637 directly operated stores as of June 30, 2020, brand’s e-commerce, a selection of luxury department stores and multi-brand stores in the most prestigious locations as well as through the most important e-tailers. The Prada Group is synonymous with innovation, transformation and independence and it is committed to promote a business culture oriented towards sustainability. These principles offer its brands a shared vision in which they are able to express their essence. The company is listed on the Hong Kong Stock Exchange as 1913.HK.
UNESCO’S INTERGOVERNMENTAL OCEANOGRAPHIC COMMISSION
The Intergovernmental Oceanographic Commission of UNESCO (IOC-UNESCO) promotes international cooperation in marine sciences to improve management of the ocean, coasts and marine resources. The IOC enables its 150 Member States to work together by coordinating programmes in capacity development, ocean observations and services, ocean science and tsunami warning. The work of the IOC contributes to the mission of UNESCO to promote the advancement of science and its applications to develop knowledge and capacity, key to economic and social progress, the basis of peace and sustainable development.