Zenith joins Bvlgari and Hublot for the second edition of LVMH Watch Week with both digital presentations and one-to-one meetings in 15 countries to let watch aficionados discover the latest creations from the Zenith manufacture. The Chronomaster SportChronomaster Revival A385DEFY 21 Urban Jungle and Pilot Type 20 Chronograph Silver are all emblematic of Zenith’s exceptional expertise in high-performance timepieces.

For 2021 Zenith is showcasing the Chronomaster, unveiling an evolved version of the celebrated El Primero movement during LVMH Watch Week, able to measure 1/10th of a second, with an ultra-readable display. “The Chronomaster Sport sets a new standard of precision, performance and design for the Zenith automatic chronograph. We can’t wait to show you this watch in your markets very soon, so that you can touch, feel and experience one of our most significant launches for 2021 in person,” says Zenith CEO Julien Tornare.

With its signature tri-color dial, the Chronomaster Sport has a 41mm steel case and a polished black ceramic bezel. The watch is powered by the newest version of the legendary calibre, the El Primero 3600, the fruit of 50 years of research and perfections. Thanks to its high frequency of 5Hz (36’000 VpH), the remarkable timepiece offers precision of 1/10th of a second in an easy-to-read display, plus an extended power reserve of 60 hours. Visible through the sapphire display back, the new architecture reveals a blue column wheel and an open rotor marked with the Zenith star. NFL football star Aaron Rodgers, named Most Valuable Player in the league, is the new face of Zenith and a fitting ambassador for the Chronomaster Sport.

Zenith watch week

Other new creations presented for LVMH Watch Week include the Chronomaster Revival A385, a reinterpretation of the original 1969 timepiece with an eye-catching brown gradient “smoked” dial, a first in the watch industry. The latest addition to the DEFY collection of 1/100th of a second chronographs is the DEFY 21 Urban Jungle, with a khaki green ceramic case matched to the exploits of urban explorers. Lastly, the Pilot Type 20 Chronograph Silver celebrates the history of Zenith and its long affinity with the world of aviation. The limited edition of 250 pieces has a case sculpted from sterling silver. The oversized Arabic numeral hour-markers and “cathedral” hands feature white luminescent paint for maximum legibility. A broad leather strap with a rivet and polished steel pin buckle with a distinctive table recall vintage pilot helmets from the early 20th century.

Zenith watch week

Guided by innovation, Zenith has challenged time since 1865. With its “time to reach your star” philosophy, Zenith inspires individuals to excel, accompanied by the watch on their wrist.

Discover the brand’s novelties unveiled at the LVMH Watch Week on its website.

© Zenith