Luxury supercar maker McLaren Automotive has retailed its 1,000th new vehicle in Canada, less than a decade after the brand first opened its doors in the country in 2012.

The 1,000th unit, an Onyx Black 2020 720S Coupe, neatly mirrors the first McLaren delivered in Canada, a Black 2012 McLaren 12C. Both were delivered from McLaren Toronto, the country’s first McLaren retail point.

From 2013 to 2019, the McLaren brand has shown consistent and impressive sales growth, fueled by an expanding product line as well as additional locations in Vancouver (2014) and Montreal (2017). Pfaff Automotive Partners, based in Toronto, serves as the brand’s importer and also owns the Toronto and Vancouver retail locations.

The 1,000th new car delivery was a wonderfully positive end-point to a challenging year in 2020,” said Christopher Pfaff, President & CEO of Pfaff Automotive Partners. “We are so happy to be associated with the McLaren brand and its people. Across our company, we are all passionate motorsports enthusiasts, and love what the McLaren brand stands for – a commitment to industry-leading technology, high performance, and constant innovation. Moreover, as a manufacturer, they are open, transparent, and fast-moving.”

Pfaff Automotive has been a partner of McLaren in Canada since McLaren Automotive started its operations. They are more than just a retailer – they are true enthusiasts – which shows through their excellent sales performance and commitment to customer service, that has seen them win our Global Retailer Year of the Year award in the past,” said Tony Joseph, President of McLaren Americas. “We look forward to many more years of success together as we start our second decade in the marketplace.”

New vehicle sales are just one part of the McLaren story in Canada. All three McLaren retailers serve the McLaren brand with pre-owned vehicle sales, service, and parts, ensuring that every McLaren vehicle and customer on the road receives exceptional support throughout their journey. McLaren Toronto and Vancouver have both been named to the brand’s Premier Dealer Club on multiple occasions.

About McLaren Automotive:
McLaren Automotive is a creator of luxury, high-performance supercars.

Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.

Launched in 2010, the company is now the largest part of the McLaren Group.

The company’s product portfolio of GT, Supercar, Motorsport and Ultimate models are retailed through over 85 retailers in 40 markets around the world.

McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1.

Then in 1993 it designed and built the McLaren F1 road car – the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™.

2019 saw McLaren launch the 600LT Spider as well as the new GT, the track-only Senna GTR and unveiled the 620R and the McLaren Elva.

In 2020, McLaren launched the 765LT. In addition, it unveiled the all-new lightweight architecture innovated and manufactured at the £50m McLaren Composites Technology Centre opened in the Sheffield region in the North of England that will underpin the next decade of McLaren’s electrified future.

To support the development, engineering and manufacture of its range of innovative supercars, McLaren Automotive partners with world leading companies to provide specialist expertise, technology and solutions. These include AkzoNobel, Ashurst, Dell Technologies, Gulf, Pirelli, Richard Mille and Tumi.


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