Zenith reaffirms its status as an inspirational force in watchmaking in a bold avant-garde collaboration with contemporary artist Felipe Pantone. Zenith proposed that the artist use the facade of its manufacture as a canvas, expressing the brand’s powerfully innovative and highly original identity. The vividly colorful collaboration is a compelling invitation to contemplation.
“From the moment I encountered Felipe Pantone’s work, I felt his unique and dynamic energy,” says Zenith CEO Julien Tornare. The works of the Argentinian-Spanish artist are distinctively original and contemporary, an ideal match for a brand that has earned a reputation as an innovative leader that continually pushes boundaries. Felipe Pantone’s creations are considered revolutionary by fans of radical design, echoing the inspirational spirit of Zenith in this powerful and highly successful association.
The artist was commissioned to transform Zenith’s premises at a UNESCO World Heritage Site into a full-fledged work of art, celebrating the beauty of the digital realm. His creation reveals a striking color spectrum of digital graphics that cover the entire façade of the historic building. The work is nothing short of a masterpiece of graphic expression.
In addition to the façade installation, Felipe Pantone and Zenith have teamed to create a lively and vivid campaign with the hashtag #ZenithxFelipePantone, rolled out across Instagram, Facebook and Twitter. The endeavor cascades Zenith’s spirit of innovation, engaging a broad public with shared values.
This electrifying collaboration between a watchmaker with a rich history and a transformational artist can be experienced at the site in Le Locle, Switzerland until the end of the year 2021.