Nike’s latest film, “You Can’t Stop Our Voice,” illustrates how you don’t have to be a global superstar to make an impact and extends NIKE, Inc.’s effort to get out the vote. Directed by Hiro Murai and narrated by actress Regina King, the film features athletes like LeBron James, Naomi Osaka, Odell Beckham Jr., Sue Bird, Ja Morant, A’ja Wilson and Tim Anderson.
In alignment with Nike’s efforts to increase voter participation and minimize barriers to voting, the company has partnered with transportation networking company Lyft to support early voting and access to discounted rides* in communities who have historically had a harder time getting to the polls, as well as supporting voters in Nike World Headquarters’ backyard.
Earlier this summer, and on the 55th anniversary of the historic Voting Rights Act, NIKE, Inc. celebrated the right to vote with a commitment to Time to Vote, a nonpartisan effort to increase voter participation in U.S. elections. Leading up to the November election, Nike additionally teamed up with nonpartisan expert Rock the Vote as a technology partner to create a platform for people to register to vote, check registration statuses and find state-by-state voting information. Nike also partnered with When We All Vote, a nonpartisan organization, to help provide information and resources to get out the vote.
In July, Michael Jordan and the Jordan Brand announced its initial partner donations from the $100 million over 10-years commitment to fight against systemic racism — including partners helping to tackle voter suppression. Converse has additionally supported efforts to raise awareness in civic engagement.
Visit Vote.Nike.com for more information.
*The NIKE2020 Lyft promo code is valid October 24, 2020 through October 30, 2020, between the hours of 6 a.m. to 8 p.m. local time for up to a maximum of $10 off one (1) Lyft car ride (Lux excluded) to a polling location or registered ballot drop box locations in Atlanta, Memphis, Chicago, Baltimore, Houston, Milwaukee, Miami and Portland. Limited quantity available. Limit one per user. Lyft promo codes and discounts are offered in accordance with all applicable laws and regulations and cannot be combined with other ride credit or offers. Offer of promo code is not intended to induce, nor is it conditioned on, the act of voting, or voting for or against any particular person or measure. Subject to Lyft’s Terms of Service.