Despite the global pandemic and the challenge for the fashion industry of cohabiting with it, the show goes on. From Milan to Paris, as they unveiled their Spring-Summer 2021 women’s collections, LVMH group Maisons demonstrated their signature creativity and excellence in organizing runway shows that were innovative both in format and transmission, and always conformed to the strictest health and safety guidelines.
Fendi: reflections in Milan
On 23 September, Fendi was the first Maison to organize a physical show during Milan Fashion Week, unveiling both its Women’s and Men’s collections for Spring-Summer 2021. In the intimate ambiance of its Milan showroom, with members of the very small audience seated a meter apart, the Rome-based Maison revealed Silvia Venturini Fendi’s latest designs in an airy, paired-down scenography. The audience – in person or online – watched as, between light curtains billowing in a gentle breeze, looks for both men and women played on a subtle palette of white, beige, black and pastel tones, highlighted with sky blue and cardinal red. For Silvia Venturini Fendi, the collection conjured a patchwork of memories of time spent quietly at home with family. Thus, the shadow cast by a window when one is inside looking out was printed on garments in a game of transparency and texture. For accessories, meanwhile, the “hand-in-hand” Baguette project celebrated the collaboration between Silvia Venturini Fendi and artisans from the Abruzzo and Marche regions, famous for their mastery of intricate, traditional techniques with lace and wickerwork.