Gucci is launching a new advertising campaign for its timepieces and fine jewelry, showcasing a selection of current highlights and new additions through a series of evocative still life images.

Six pictures from the timepieces campaign feature the G-Timeless and the Grip collections, captured in a setting with vintage elements. The Grip chrono is showcased, as well as different versions of the Grip watch in steel, yellow gold PVD or grey PVD. Various G-Timeless styles appear, including the Swiss-made automatic timepieces with a stone dial decorated with the House’s famous bees. Also representing the G-Timeless line are the slim models with a silver sunbrushed or pink lacquered dial.

Seven further images show fine jewelry from the GG Running, Gucci Flora and Lion Head collections in yellow or white gold, diamonds and precious stones. The necklaces, rings, bracelets and earrings are displayed on a variety of surfaces, from sumptuous velvet to antique wooden furniture, accentuating their gemstone embellishments and modern silhouettes.

The new advertising campaign is shot by Colin Dodgson and art directed by Christopher Simmonds.


Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands, with a renowned reputation for creativity, innovation and Italian craftsmanship. Gucci is part of the global luxury group Kering, which manages the development of a series of renowned Maisons in fashion, leather goods, jewelry and watches.

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