MAKE UP FOR EVER has reinvented lipstick with ROUGE ARTIST. Co-created with the Maison’s collective of professional makeup artists, ROUGE ARTIST features an innovative high-precision design that embodies an exciting new dynamic while reaffirming its defining philosophy: offer creative makeup products that inspire and empower people to unleash their personal edge.
“The lipstick tube becomes a brush and drawing lips becomes an art form,” says MAKE UP FOR EVER founder Dany Sanz, explaining the inspiration behind ROUGE ARTIST, a groundbreaking new product that resonates with the heritage of a Maison created to provide makeup artists with high-performance cosmetics products.
A painter and sculptor, Dany Sanz created MAKE UP FOR EVER in 1984, developing intensely pigmented formulations and high-performance foundations. The Maison’s unique makeup philosophy has inspired successive generations of professional makeup artists.
Lipstick has always held a special place at MAKE UP FOR EVER as a symbol of emancipation and personal expression, which is why the brand offers a color range as infinite as an artist’s palette. With ROUGE ARTIST, the Maison takes innovation to another level, launching its first lipstick inspired by a paintbrush, available in 60 different colors.
With an ergonomic design inspired by the way professional makeup artists use lipstick, ROUGE ARTIST is easy to apply to let each person perfectly define the shape of their lips. The unique finish combines the intense color impact of a matte lipstick with velvety, creamy comfort.
The launch of ROUGE ARTIST coincides with MAKE UP FOR EVER’s fresh dynamic, headlined by a campaign that invites everyone to express their creativity and unique personality. The Maison invited eight inspiring personalities and its collective of makeup artists to celebrate its philosophy together in a buoyant video backed by a remix of We Will Rock You by Bishop Briggs. With its exceptional expertise and high-performance products, MAKE UP FOR EVER inspires everyone to reveal their unique personality.