Milan, 26 August 2020 – Prada intensifies its digital strategy by renewing the version of prada.com in Hong Kong. The site seamlessly combines navigation features with brand aesthetics for a unique shopping experience and creative immersion into the Prada universe. The new prada.com offers an interactive experience characterized by mini videos to be played while browsing, personalized content and itineraries that vary thanks to a modular framework in relation to user needs. Starting from August, the Prada Timecapsule section will also be available , which each month offers an exclusive product, on sale in a limited edition for a period of only 24 hours.