Puig has created AILICE, a new technology that enables fragrance consumers to preview the scent of a perfume in real time without actually testing or smelling it. This is how AILICE, which name is inspired by Alice through the looking-glass, works: When they enter a perfume store, customers are invitedContinue Reading
To surmount the unprecedented crisis that hit travel retail with the Covid-19 pandemic, Parfums Christian Dior chose the island of Hainan off southern China to unveil its World of Pure Beauty pop-up last October. The Maison took advantage of the occasion to launch its latest beauty innovation, Dior Capture Totale Super Potent Serum.Continue Reading
(BPT) – Beautiful, healthy-looking skin is a reflection of overall good health. But it’s not just a question of how your skin looks — how it feels is just as important. If your skin is sensitive, you may experience symptoms that make you feel uncomfortable. How do you know ifContinue Reading
(BPT) – With all the changes that have occurred this year, it’s not surprising that women everywhere have been reassessing their skincare routines. Spending more time at home has spurred a focus on overall skin health and rituals to smooth out lines and wrinkles — and they want convenient solutionsContinue Reading
For more than 50 years Sephora has been helping people find beauty products that cater to all their needs by reinventing beauty every day. This art of innovation reaches another level with the launch of the new Good For selection – over a thousand products available in stores that letContinue Reading
With the launch of its #DiorStandsWithWomen #DiorChinUp campaign, Parfums Christian Dior celebrates femininity marked by courage and sharing. In a series of video interviews, the Maison invites extraordinary women to recount their journeys and key moments that shaped their destinies. These memorable conversations have been conceived to both pass on experiences andContinue Reading
A best-seller by Kenzo Parfums since its launch in 2000, Flower By Kenzo eau de parfum is celebrating its 20th anniversary. To mark the occasion, the fragrance is decked out in a new bottle and a floral print box in tribute to its Japanese roots. The iconic fragrance remains unchanged. EveryContinue Reading
Kenzo Parfums has found a new outlet for its passion for beauty and nature as a patron of the Louvre museum. The Maison is sponsoring stunning floral landscaping in the Tuileries garden, a favorite spot for Parisians and tourists alike. Kenzo Parfum’s philanthropy will enable the planting of twice-yearly flowerbedContinue Reading
The health and safety of its employees and guests is BITE’s top priority. To protect its community and support national efforts to contain the spread of COVID-19, Lip Lab by BITE, a beauty brand under the LVMH beauty incubator, Kendo Brands, brings their fan-loved experience digitally! Now, guests will beContinue Reading
MAKE UP FOR EVER has reinvented lipstick with ROUGE ARTIST. Co-created with the Maison’s collective of professional makeup artists, ROUGE ARTIST features an innovative high-precision design that embodies an exciting new dynamic while reaffirming its defining philosophy: offer creative makeup products that inspire and empower people to unleash their personal edge.Continue Reading