Limited Batch of Welcome to Manhattan Street Signs Featuring New “Hello, Gorgeous!” Slogan

Image Courtesy of NYCDOT

A limited number of Welcome to Manhattan street signs are on sale. The signs feature a new “Hello, gorgeous!” tagline. The slogan, designated by Manhattan Borough President Brad Hoylman-Sigal, is a line from Barbra Streisand’s 1968 film Funny Girl in which she depicts entertainer Fanny Brice on her rise to Broadway stardom. Today’s release is part of the agency’s monthly ‘sign drops’ where the agency sells limited batches of authentic, hand-made signs from the NYC DOT Sign Shop, which produces over 70,000 signs each year. 

A limited release of 100 signs will be sold online for $100 each and are available one per customer. All signs will be sold via the CityStore, the Official Store of the City of New York, and proceeds will benefit the city’s general fund.

The name of the borough itself is derived from the Munsee Lenape term Manaháhtaan, which translates to a “place for gathering wood to make bows,” and referenced a grove of hickory tress on the island’s south end used for that purpose. The Munsee lived on the island 3,000 years ago, divided into 20 autonomous groups, with the Lenape Walking Trail becoming what is now known as Broadway. Manhattan was first mapped in 1609 as Manna-hatta, and became New Amsterdam in 1626.

Monthly sign drops from NYC DOT feature signs for iconic New York City streets, commemorations of famous New Yorkers, celebrations of special occasions, and other custom releases. NYC DOT began its monthly drops in June 2024, with the release of Christopher Street/Stonewall Place signs to commemorate Pride Month.

Other recent sign drops include:

• St. Mark’s Place
• 5th Avenue
• Bleecker Street
• Mulberry Street
• Hip Hop Boulevard to celebrate the genre’s musical and cultural legacy
• Welcome to Queens: The World’s Borough
• Gay Street in recognition of Pride Month
• Wall Street
• Leaving Brooklyn: Fuhgeddaboudit
• East 161st Street and Shea Road in honor of baseball’s opening day
• Love Lane to recognize Valentine’s Day
• Broadway in celebration of Broadway Week
• Cornelia Street to honor the street’s prominence among pop music fans

About the NYC DOT Sign Shop

The New York City DOT Sign Shop is in Maspeth, Queens and manufactures over 70,000 signs each year. A team of 32 Sign Shop employees hand-make street signs, highway signs, directional signs, parking signs, and more. There are about one million NYC DOT signs in use across the 6,000 miles of streets in New York City.

The monthly sign drops are the latest iteration of sales that have historically been available from the Sign Shop.

About the CityStore

CityStore is the Official store of the City of New York. CityStore is operated by the New York City Department of Citywide Administrative Services. 100% of sales benefit the City of New York.

CityStore is similar to a museum store, which complements the museum by highlighting the treasures within while serving as a stand-alone retail entity for wonderful gifts, collectables and research materials. A museum store is a revenue source for the museum and reinforces and protects the integrity of the museum brand. CityStore is the ‘museum store’ for the entire City of New York.