On the occasion of International Fragrance Day, L’Oréal, the beauty and fragrance world leader, and EMOTIV, the leading neurotechnology company, announced a strategic partnership in beauty, to help consumers make accurate and personalised choices around their fragrance desires. The partnership which combines an Emotiv neurotech device with proprietary scents andContinue Reading

LEGACY Photo PATTERN Amplifies its Commitment with New Launches /PRNewswire/ — PATTERN and Tracee Ellis Ross are, once again, disrupting the industry with the expansion of their coveted Treatment Collection and the launch of their first song, LEGACY by PATTERN. Doubling down on the brand’s commitment to creating space for empowering authentic beauty,Continue Reading

BRAND LAYS OUT LONG-TERM 2030 GOALS TO REDUCE ITS IMPACT ON PLANET AND COMMITS TO SUPPORT DEVELOPMENT OF MAKEUP RECYCLING TECHNOLOGIES /PRNewswire/Maybelline New York, the world’s leading cosmetics brand, introduces its sustainability program, Conscious Together, which aims to create a more responsible business model for the brand by transforming its processes,Continue Reading

L’Oréal unveils latest beauty tech innovations ahead of CES 2022: reinventing haircoloration with two user-design breakthrough innovations dedicated to transform the experience both at home for consumers and in hair salons for professionals coloright and colorsonic, a 2022 CES innovation awards honoree, reinvent consumer haircoloring experience through user-design breakthroughs atContinue Reading

Valentina Sampaio for Armani beauty by Mikael Jansson /PRNewswire/ — Armani beauty is pleased to announce Brazilian model and activist Valentina Sampaio as its newest face. Valentina Sampaio is joining Armani beauty alongside actresses Cate Blanchett, Zhong Chuxi, Adria Arjona, Alice Pagani and Greta Ferro; actors Ryan Reynolds, Jackson Yee and Nicholas Hoult; as well as models Barbara Palvin and Madisin Rian – eachContinue Reading

Nativa SPA makes its long awaited debut into the US market, making accessible its proprietary technology and the unrivaled beauty powers of pure, nutrient-rich quinoa /PRNewswire/ — Nativa SPA, a leading body care brand born in Brazil, has launched stateside as part of the Boticario Group, the 31st largest beauty company inContinue Reading