The Broadway League’s Black to Broadway Initiative will present Broadway Celebrates Juneteenth, a free outdoor event centered around Black joy and unity that will feature Black Broadway performers in a 90-minute concert. This inaugural event, which is sponsored by MAC Cosmetics and Broadway Cares/Equity Fights AIDS with the support of the Times Square Alliance, will take place in Times Square (Broadway between 43rd & 44th Streets) on Saturday, June 19, 2021 from noon – 1:30 PM (rain or shine).
The program is free and open to all to join in this celebration, including those who identify as Black, their allies, and anyone who feel a connection to this holiday. Broadway Celebrates Juneteenth will feature cast members from such shows as Girl from the North Country, The Lion King, Moulin Rouge, The Phantom of the Opera, Tina: The Tina Turner Musical, Thoughts of a Colored Man, with special appearances by Lillias White, Ben Vereen, and more to be announced, in a concert of song and dance with live music provided by The Music Performance Trust Fund.
The creative and production team includes Steve H. Broadnax III as Director, Daryl Waters as Music Director, Nzinga Williams as General Manager, and Cody Renard Richard as Stage Manager. The Broadway League is the executive producer of the event. Brian Moreland and Aaliytha Stevens are Co-Chairs of the Broadway League’s Multi-Cultural Task Force.
“This will be the first year that Juneteenth will be an official holiday in New York State. We are proud to be honoring and celebrating this important day together as a community. We will be reflecting on the incredible contributions that the Black members of our community have made and continue to contribute to Broadway. As the industry prepares to reopen this fall, we welcome this opportunity to join together in looking forward to a better Broadway, one that comes back stronger, more diverse, more equitable, more inclusive, and more united,” said Charlotte St. Martin, President of the Broadway League.
“We are looking forward to this celebration of Black joy and unity within and beyond the Broadway industry. An amazing roster of performers with live music will be on hand for this historic event,” said Brian Moreland and Aaliytha Stevens, Co-Chairs of the Broadway League’s Multi-Cultural Task Force. “All are welcome as we come together to work towards Broadway’s recovery, and advance along the road to a better future for Broadway that is more equitable, inclusive, and accessible.”
The goal of Black to Broadway is to inspire deeper engagement with, awareness of, and access to Broadway for all Black people. Created by The Broadway League in 2019, and originally called Let’s Do Broadway, this initiative is an industry-wide celebration of the Black community on Broadway—on stage, in the audience, behind the scenes, and as leaders in the Broadway community.
For more about Black to Broadway visit BroadwayLeague.com. Performers are subject to change. For Broadway information in NYC as well as for shows on tour across North America and internationally, visit Broadway.org.
M·A·C (Make-up Art Cosmetics), a leading brand of professional cosmetics, is part of The Estée Lauder Companies Inc. Since its creation in Toronto, Canada over 30 years ago, the brand’s popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists around the world. M·A·C is now sold in over 110 countries/territories worldwide. Follow M·A·C on Twitter, Snapchat, TikTok and Pinterest @MACcosmetics, become a M·A·C fan on Facebook facebook.com/maccosmetics), follow M·A·C on Instagram (instagram.com/maccosmetics) and watch M·A·C videos on YouTube (youtube.com/maccosmetics). For M·A·C locations, visit maccosmetics.com.
Broadway Cares/Equity Fights AIDS is the major supporter of the social service programs at The Actors Fund, including the HIV/AIDS Initiative, the Phyllis Newman Women’s Health Initiative and The Friedman Health Center for the Performing Arts. Broadway Cares also awards annual grants to more than 450 AIDS and family service organizations in all 50 states, Puerto Rico and Washington, D.C., providing lifesaving medication, healthy meals, counseling and emergency assistance.For more information, please visit Broadway Cares online at broadwaycares.org, at facebook.com/BCEFA, at instagram.com/BCEFA, at twitter.com/BCEFA and at youtube.com/BCEFA.
THE MUSIC PERFORMANCE TRUST FUND (MPTF) was established in 1948 as a nonprofit independent public service organization whose mission includes contributing to the public knowledge and appreciation of music, as well as making music a part of every child’s life experience. Headquartered in New York City, the tax-exempt MPTF, operating under section 501(c) 3 of the Internal Revenue Code, evolved from a landmark collective bargaining agreement between the American Federation of Musicians and the major recording companies of the day. Today the MPTF is a vital organization that brings music to the public and supplements the income of musicians, all at no cost to those receiving this precious gift of music.
THE BROADWAY LEAGUE (Charlotte St. Martin, President), founded in 1930, is the national trade association for the Broadway industry. The League’s 700-plus members include theatre owners and operators, producers, presenters, and general managers who present in nearly 200 markets in North America. Each year, League members bring Broadway to nearly 30 million people in New York and on tour across the U.S. and Canada. The Broadway League has recently added a new category for International membership to collaborate with professionals from around the world who produce and present Broadway quality theatre. The Broadway League annually co-presents the Antoinette Perry “Tony” Awards®, one of the most coveted awards in the entertainment industry.
Key League programs and resources include: Kids’ Night on Broadway®, The Jimmy Awards®, Stars in the Alley®, Internet Broadway Database® (ibdb.com), Broadway.org, SpotlightonBroadway.com, Commercial Theater Institute (with Theatre Development Fund), as well as numerous conferences and forums for our members. Broadway Bridges® is aimed at giving every New York City public high school student the opportunity to see a Broadway show before graduation. Careers.Broadway is a one-stop resource for anyone who wants to know what to do, where to look, and how to build a career on Broadway. TheatreAccess.NYC (co-produced with TDF) is the one-stop website of accessible Broadway performances for theatregoers with disabilities. Broadway.org is the League’s official on-line headquarters for Broadway in NYC, on tour, and internationally.
For more information visit BroadwayLeague.com or follow @BroadwayLeague on Twitter and visit us at Facebook.com/BroadwayLeague. Follow @Broadway on Instagram for more Broadway content.