- Go to weareoneocean.org to watch the films and sign the petition
- Share a message of love for the ocean on Valentine’s Day weekend
The World Surf League (WSL) today launches the We Are One Ocean content series featuring prominent surfers, scientists and environmentalists from around the world sharing why the ocean is so important to them and their reason for signing the We Are One Ocean petition at weareoneocean.org.
The content series is part of the WSL’s recently announcedWe Are One Ocean campaign calling for the protection of 30% of our one ocean by 2030, or 30×30, and explores our deep connection to the ocean and the many reasons we should take action to protect it.
The series features Irish surfer and marine social scientist Dr. Easkey Brittonwho shares her love and gratitude for the ocean and her passion for conserving it. The series continues with films following WSL Champion Italo Ferreira, marine biologist Dr. Ayana Elizabeth Johnson, pro surfers Mikey February and Sophia Medina, and surfer, chemist, and journalist Dr. Cliff Kapono.
For Ferreira, Brazilian Olympic qualifier, being raised beside the sea has shaped his entire world, giving him the chance to fall in love with the sport that changed his life and pursue his passion.
Johnson describes her relationship with the ocean, how crucial it is to our future and her work to advocate for it. She shares that if we raise our collective voices and hold our leaders accountable, 30×30 is a meaningful solution to the climate crisis, and that if we succeed we will get to watch the ocean rebound in the most magical way.
February relates how the ocean impacts his hometown of Cape Town, South Africa and how the many cultures who live there rely on the ocean. On a personal level, the ocean has given February a place for self-expression and the platform on which to pursue his career. February believes everyone should play their part and preserve the ocean for all that it gives us.
Medina is the younger sister of 2X WSL Champion Gabriel Medina, and her connection to the ocean began with her very first steps into its waters. The young Brazilian hopes to preserve it so future generations of young people can discover the same connection she has.
Hawaiian Kapono reflects on his relationship with the ocean and how much it means to him in the hopes that his story will inspire others to sign the petition. Kapono’s love for the ocean drives him to do all that he can to protect it.
In celebration of We Are One Ocean the WSL is calling on people around the world to sign the petition at weareoneocean.org and share a message of love for the ocean over the upcoming Valentine’s Day weekend. To raise awareness for the petition WSL will be hosting a series of virtual experiences designed to connect people with their love for the ocean and inspire them to take action to protect it.
The We Are One Ocean campaign is supported by Shiseido, Gillette Venus as part of their ongoing commitment to using fewer resources by 2030, and the all-new Jeep 4xe hybrid electric vehicle.
About the WSL
Established in 1976, the World Surf League (WSL) is the home of the world’s best surfing.
A global sports, media and entertainment company, the WSL oversees international tours and competitions, a studios division creating over 500+ hours of live and on-demand content, and via affiliate WaveCo, the home of the world’s largest high performance, human-made wave. Headquartered in Santa Monica, California, the WSL has regional offices in North America, Latin America, Asia Pacific, and EMEA.
The WSL annually crowns the men’s and women’s surfing World Champions. The global Tours and Competition division oversees and operates more than 180 global contests each year across the Championship Tour, the development tiers, including the Challenger, Qualifying and Junior Series, as well as longboard and big wave properties.
Launched in 2019, WSL Studios is an independent producer of unscripted television projects, including documentaries and series, which provide unprecedented access to athletes, events, and locations around the world. WSL events and content are distributed on linear television in over 743M+ homes worldwide and across digital and social media platforms around the world, including WorldSurfLeague.com.
WaveCo includes the Surf Ranch Lemoore facility and the utilizing and licensing of the Kelly Slater Wave System.
The WSL is dedicated to changing the world through the inspirational power of surfing by creating authentic events, experiences, and storytelling to inspire a growing, global community to live with purpose, originality, and stoke.
For more information, please visit WorldSurfLeague.com.
About WSL PURE
PURE stands for Protecting, Understanding, and Respecting the Environment, and is the non-profit of the WSL. Founded in 2016, WSL PURE is on a mission to inspire, educate, and empower ocean protection, starting with the global surf community. WSL PURE is specifically focused on addressing the climate crisis, marine plastic pollution, and ocean health.
PURE leverages the WSL’s incredible platform to shine a light on the people making a difference — environmentalists, athletes, advocacy organizations, communities, individuals — and collaborates with world-class, non-profit partners.
Beauty innovation. Born in Japan.
Established in 1872, Shiseido is one of the world’s most-trusted beauty brands. Built on a foundation of respect for Japanese ingredients and culture, Shiseido is renowned for its commitment to tradition and quest for innovation. In skincare, suncare, and makeup, Shiseido offers superior products and unparalleled technologies that celebrate the art and science of beautiful skin. For more information, please visit:
SHISEIDO Official Website: https://international.shiseido.co.jp/
SHISEIDO Official Instagram account: https://www.instagram.com/shiseido/
Shiseido promotes ocean conservation in partnership with the World Surf League through the Shiseido Blue Project from 2019, which organizes beach cleanup efforts and the planting of sand dunes to safeguard shorelines. Shiseido is also the official sunscreen of World Surf League North America. Shiseido Blue Project website.
Sustainable Beauty Actions (SBAS) is a new, global initiative through which SHISEIDO will implement a range of sustainability-focused activities and products to create social value unique to the beauty industry. The SBAS initiative is built upon three key pillars unique to SHISEIDO: “MOTTAINAI” (recycle and reuse), HARMONY (with society and the environment) and EMPATHY (resonate with all). Based on these three pillars, SHISEIDO will act to help create a more sustainable, beautiful future. SBAS website.
About Gillette Venus
As the world’s #1 female shave care brand, Gillette Venus always has and always will be committed to ensuring that women’s beauty needs are met with our award winning products and through responsible campaigns showcasing and elevating the diverse skin stories that women live all around the world. In addition to our social efforts, Venus wants to help set a new standard of environmental excellence by using fewer resources by the year 2030 through improvements to our environmental footprint across many important areas like packaging, product waste, water conservation, manufacturing operations, and our supply chain. To learn more about our brand, visit www.gillettevenus.com and www.instagram.com/gillettevenus.