Prada, in collaboration with Selfridges, presents the new ‘Prada Holiday’ pop-up store, a “magical” space dedicated to dedicated to Prada’s Christmas products. The installation concept is characterized by a reinterpretation of the typical festive motifs. Large multi-level silhouettes create three-dimensional Christmas-themed compositions on which the products are displayed. White and red are the protagonists of the space and decorate the columns and the iconic checquered floor.

Prada Holiday Selfridges: from 2 December 2020 to 10 January 2021